Are Different Skincare Products For Men & Women Necessary? BY R A N DA Z A I D
Throughout history, whether it has been in the marketing of toys, education or parenting techniques, society has been split into pink and blue camps. We have been conditioned from a young age to classify colours and images as feminine or masculine. However, in recent years there has been a societal emphasis on utilizing a more inclusive language to advocate equality.
T
he strong move towards gender neutrality avoids discrimination based on a person’s sex or gender. So why then is there still an invisible line in the toiletries department of some retail stores as the flowery pastel packaging clearly meant for women gives way to darker, monochromatic skincare products with the reassuring signage that states ‘suitable for men.’ Is this not now an antiquated, sexist marketing ploy or is there any evidence that we need to differentiate between skincare for men and women? 12
ISSUE 116 2022
Does skin have a gender?
We all have skin, and all genders need skincare. Human skin has almost the same structure regardless of gender and a good skincare routine is one that benefits both men and women. People of all genders need to care for their skin. It’s a health thing. The focus in any skincare routine should be the needs of your skin and not your gender. Is your skin oily, dry, sensitive or a combination? Your gender doesn’t determine your skin type and by specifying products in this way, many people might be missing out on