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START-UP OFFERS CAR DEALERS SIMPLE & EFFECTIVE SOLUTION TO INCREASE SALES
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Y NOW, WE all know that the automotive industry will see a radical change over the next few years. The technological innovations already being seen in new vehicles - such as autonomous safety features, all-electric cars and a legion of others - are just the tip of the iceberg. However, that technology and innovation is found not just in the vehicles themselves. As MTA Queensland revealed through its Carmageddon symposiums, technological advances will shape not only the products, but how businesses work and how they interact with customers. Connectivity will one day allow workshops to be in contact with a customer’s vehicle at all times, 26 | Motor Trader October 2017
perhaps allowing for early detection of faults; 3D printing will allow parts to be manufactured quickly and on-demand; and through virtual reality and augmented reality, a customer can view, even ‘test drive’, a vehicle from the comfort of home. This technological evolution is being driven not only by the big industry players but by small, nimble companies – start-ups that are defined by an entrepreneurial spirit and potentially game-changing concepts and ideas. It is a combination of the larger vehicle technological revolution and the innovative thinking of smaller businesses that has seen MTA Queensland invest in