INTERVIEW
Mastering RF technology 7Hertz hosts a groundbreaking masterclass with Sound Devices, introducing the Astral Series to some of the region’s top audio professionals.
While Sound Devices has historically been best known as a manufacturer of professional audio products for the TV and film industries, in recent years, the company has expanded its offering to include products catering to the live and install markets, with its latest Astral Series additions in particular gaining traction in the live segment. The manufacturer has been busy spreading the message since the latest expansions of the Astral range, and it recently teamed up with Dubai-based pro audio distributor 7Hertz to hold a two-day masterclass, led by Italian-born DJ and producer and Sound Devices Sales Manager, Leslie Lello. “I had the privilege of visiting the 7Hertz office in Dubai for two days of Sound Devices masterclasses,” Lello began. “The event was exceptionally well-attended, with participation from some of the most prominent audio and event companies in the region. It was inspiring to witness the high level of engagement from attendees, particularly their enthusiasm for Sound Devices Astral wireless units.” Despite having more than a decade of experience in the wireless world, the masterclass was Lello’s first visit to Dubai, and it’s safe to say that he was impressed with what he saw. “The visit highlighted Dubai’s growing demand for top-tier audio equipment, driven by an ever-expanding calendar of high-quality events,” he commented. “I was thoroughly impressed by the professionalism, expertise, Middle East
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and advanced equipment I encountered in Dubai. The Middle East is undoubtedly establishing itself as a hub for major events, underscoring the importance of equipping it with nothing less than world-class audio solutions. This vibrant and thriving market promises a bright future for the region’s event industry.” 7Hertz’s Chief Technology & Strategy Officer, John ‘J P’ Parkhouse, first learned about Sound Devices’ intention to move into the live radio microphone market via what he dubbed as a “very impressive” presentation from touring veteran Andy ‘Baggy’ Robinson, who is now Sound Devices’ Vice President of Sales. “Baggy spoke at DiGiCo’s 21st birthday event in the UK in early 2023, and from that point on, we were extremely eager to see how these solutions would develop,” JP recalled. “Sound Devices is world-renowned for its broadcast and location products, so given the high stakes in those environments, it’s clear the company places the highest possible emphasis on ingenuity, reliability, scalability, and robust design.” Describing the Astral range as “genuinely remarkable and impressive”, JP is a big believer in the products. “We believe they are creating an opportunity to push the boundaries of RF technology within the industry, and this is only the beginning,” he stated. “In my view, the feature set and attention to detail are unmatched, and because of