FESTIVAL FOCUS
RUNWAY: CREAMFIELDS’ LATEST ADDITION Helen Swan of Lucid Creates introduces the company’s latest immersive installation created for cinch presents Creamfields 2022. Photos: Lucid Creates
Known for its propensity for large LED screens and jaw-dropping productions, UK dance music mecca, Creamfields, has always pushed the envelope when it comes to stage design – and that certainly didn’t change in 2022. Not only did organisers launch a brandnew festival – Creamfields South – but the northern rendition of the event now benefits from a brand-new stage by Lucid Creates.
Runway was designed and fabricated by artistic studio Lucid Creates, known for creating ground-breaking stages, structures and art installations including Parklife’s The Valley and the LS23 space at Leeds Festival. The company prides itself on producing environments that push boundaries – where audiences and artists connect and converge through music, sound, and visual language. These goals were very much on display when it came to Runway. “Over the years, we’ve invested in our own kit and core components to create some
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“When it comes to designing a show, you need to create something that is worth leaving the house for. We don’t want to just create something to look at from a distance - we create spaces in which people can be part of the experience.” Helen Swan of Lucid Creates
incredibly bespoke solutions,” began Helen Swan of Lucid Creates. “This means we can create some really unusual structures.” The bespoke nature of Lucid’s designs stems from the mentality of ‘what we want to do’ as opposed to ‘what we can do’. “When we
showed Momentum – our structural engineer partners – our initial designs for Runway with the huge LED screen that extends out to the audience, they thought we were bonkers,” Swan said, laughing. The overall goal of Runway was to create a stage that was equally as