F IR ST AVENUE AM ER IC AS
MINNEAPOLIS / USA
H is tor ic ind e p e n d e n t v e n u e enha nces i t s r e p u t a t i o n with the f i r s t p e r m a n e n t l y i n s ta l l ed L - Ac o u s t i c s L S e r i e s concer t s o u n d s y s t e m i n No rth A m er ica .
A bove: Atmosphere p e rf orm on Fi rst Av e n u e ’ s n e w L-Acoustics L Seri e s sy st e m.
88
V E N U E - A M E R I C AS | WWW.M O N D O D R .CO M
One of the longest running and independently operated venues in the United States, First Avenue, recently began a new chapter to add to its illustrious history with the first installation of the new L-Acoustics L Series concert sound system in the country. With sound quality being at the forefront of First Avenue – perhaps best known as the venue featured prominently in Prince’s 1984 movie ‘Purple Rain’ and subsequent music video for the song of the same name – its management decided to upgrade the PA in the 1,500 capacity main room after 12 years, and the L Series was the unanimous choice. “When it came time to update our sound system, we knew we wanted to reinvest in First Avenue in an extraordinary way,” said First Avenue owner, Dayna Frank. “This system is best in class and will elevate what is already a great concert experience at First Avenue to something otherworldly for performers and fans.” The venue opened in 1970, occupying a former Greyhound Bus terminal in the downtown area of the city, and is widely recognised as the musical epicenter of the Twin Cities. Having hosted internationally renowned artists such as Ray Charles, Green Day, Tina Turner and many others, the club also played its part in the growth of the Minneapolis scene in the 1980s, with the likes of The Replacements, Hüsker Dü, Soul Asylum, The Revolution, and, of course, Prince himself. Today, performances from the stage are delivered to the audience through the latest sonic developments by L-Acoustics, as a full-system package that also included a pair of DiGiCo Quantum225 consoles