O UR S TO R Y WI TH D A V I D A TTE N BO R O U G H EMEA
LONDON / UK
A promine nt muse um becomes the site of a ne w imme rsive ex per ien ce, te lling th e story of th e b ir th an d subse q ue nt e xiste nc e of hu man ity, utilising a soph istic a te d au d iovisu al de sig n inc luding 50 loud speak er s an d 17 proje c tors.
“Life has a superpower – the ability to evolve,” narrates renowned broadcaster and naturalist Sir David Attenborough, his voice guiding audiences through the Jerwood Gallery inside London’s Natural History Museum. While Attenborough is best known for telling stories through film or television, his most recent venture, Our Story with David Attenborough, produced by Open Planet Studios, delivers its message through an immersive experience. With immersive spaces surging in popularity, Our Story distinguishes itself thanks in part to its poignant subject matter. Using a total of 50 speakers and 17 projectors, the four walls and floor of the Jerwood Gallery are transformed for 50 minutes, as Attenborough reflects on the Earth’s more than four-billion-year history. Audiences are taken on a 360° journey through human evolution, reflecting on both the positive and, arguably more importantly, the negative impact of humans on our planet. Having produced a great deal of environmentally focused documentaries, Open Planet Studios had a wealth of archived footage to draw from that would help portray a broad view of Earth within the experience. On the organisation’s motivation to create Our Story, Victoria Bromley, Producer and Director at Open Planet Studios, said: “There has never been a more important moment to be talking about Earth’s future and our place in it. At Open Planet Studios, we know that telling provocative, exciting, and hopeful stories can create positive change, and we need to be telling these stories in every possible space and to all audiences. “The immersive market has really exploded in the past few years, and we were excited by the idea of bringing powerful storytelling into this exciting and creative space.” To realise their sound and projection-based immersive vision of Our Story, Open Planet Studios needed to recruit teams to design and deploy suitable audiovisual systems. A Visual Solution Technology and creative production team, Bild Studios, was among the earliest brought onto the project. Lauren Rogers, Head of Production at Bild Studios, observed: “There are two things that make a successful experience – one is the content and story being strong, and the other
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