NICK SHAW SALES & MARKETING DIRECTOR, ADXBA Images: ADXBA
V
ideo screens are an integral part
reduce the total number of displays needed,
Think about operational time
of the live sport experience. From
because the screen that displays wayfinding
If all your displays aren’t running 24/7, then
scoreboards, jumbo screens and
messaging for fans arriving at your venue can
they probably don’t all need to be commercial
perimeter advertising displays, to
become a repeater screen during the game and
grade screens. Repeater screens in hospitality
show social distancing messages at halftime.
suites that are only used for eight hours on
wayfinding and menu boards, digital displays are an essential part of stadium safety. They
006
a match day don’t need to meet the same
also provide opportunities for fan engagement
Consider the cost of connectivity
specifications as displays that are used
and are a vital source of advertising income.
To get the most out of your CMS system, your
throughout the day for wayfinding, promotions
But, they also represent a significant
displays need to be able to take a refreshed
and visitor messaging. Venues can save money
investment - one that many venues will
feed regularly. Either a system-on-chip
by specifying and integrating the appropriate
struggle to find funding for after one of the
display, or a screen with a separate set-top
technology for each use, and only using
COVID-19 pandemic.
box can provide this connectivity, but each
commercial grade displays where necessary.
Sports venues can reduce spend and cut
option has its own pros and cons. The set-top
Using traditional TV screens in some areas can
running costs without compromising digital
box’s external memory means it can continue
result in as much as a 20% saving.
display solutions by making wise decisions
playback if the system loses connection with
about what technology to include in its
the CMS, whereas the system-on-chip display
Remember, content is king
display network, and to ensure they’re used
generally only buffers the last image shown.
Think about what content you’re going to
efficiently. Here are some pointers to consider.
However, any issues with the system-on-chip
display on each screen before spending money
display will require a complete replacement,
on ultra-high-definition displays. Even
Create a multipurpose network
whereas you only need to replace the faulty
multipurpose display networks have screens
Investing in a good CMS will allow you to
component in a set-top box solution.
that are predominantly used for one purpose
create a multipurpose network of connected
Ultimately, though, the lower price point of
or another and there’s simply no need to buy a
but independent displays, which give you the
the system-on-chip screen mitigates some of
4K screen if it’s only ever going to be used for
freedom to share any message, on almost any
its drawbacks and may make it a preferable
wayfinding.
combination of screens at any time. You also
solution.
WWW.MONDOSTADIA.COM