THE DIGITAL LINE - VOICE ORDERING WITH MYHUDSON Images: The Digital Line
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s venues look forward to a time when they
at how streaming at home has changed the way customers
can properly welcome customers back through
consume new movie releases.
their gates, they continue to plan how to make
Whilst fans in stadiums clearly adds another dimension to
this desire a reality, always being mindful of
the sport, some consumers are already getting used to the
government guidelines.
synthetic crowd audio, accepting that their sport will just be
What is clear, however, is that the ‘business’ survivors of
delivered differently in the future?
this pandemic will be those who have always been prepared
Still, when people do come back, what mechanisms can be
to embrace change. Those individuals, the most adaptable
put into place to better manage the flow of people and how
members of society, will see COVID-19 as another hurdle they
they navigate a venue?
must overcome and move on from. It may be challenging,
“Even before COVID-19, The Digital Line always saw a future
and it may be uncomfortable, but it will nevertheless be
that was frictionless, contactless, touchless and heavily
necessary.
influenced by voice,” said TDL Director, Andy Coney as we
And this change will not just be driven by the pandemic but
talk about the way back for venues in the post-coronavirus
also the desire of the public.
environment.
We are over six months into the ‘new normal’ and with the
“There are clearly many guidelines that have been introduced
approaching winter (for some countries) likely to lead to
and one of the challenges for businesses in general is
more restrictions, it could be months before many venues in
that a lot of the messaging coming back is mixed and not
the UK invite customers back. Indeed, when that time finally
completely uniformed.
does arrive, we must also be prepared to ask the difficult but
“As a technology consultancy working across many areas,
very pertinent question of whether customers will even want
including health, education, sport, and retail, TDL is always
to come back in the same way as they did before. Just look
looking for cross-sector technology that can provide
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