TR O X Y EMEA
LONDON / UK
Sound Te c h nolog y and Phoen ix Pr o AV join f orc e s to bring cu ttin g-ed ge solutions to a storied ven u e. P ho t o s : B e n M c Q u a id e
In the heart of East London, nestled between the old-world charm of Limehouse and the vibrant buzz of the city, stands the Grade II listed venue, Troxy – a striking relic of the Art Deco era that has been beautifully repurposed for the 21st Century. Troxy has witnessed the evolution of London over nearly a century; once a grand cinema, then converted to a bingo hall, it now stands as a versatile venue hosting everything from live music to corporate events. It not only stands as a testament to the glamour of a bygone era but also as a symbol of the city’s ability to blend history with modernity. Upon its first opening, Troxy famously held the title of England’s largest cinema, and took pride in integrating grand, flamboyant furnishings throughout the space – for example, visitors could expect revolving stages, a colossal, floodlit organ, and staff who would continuously spray luxurious perfumes to affirm the venue’s opulence. Troxy’s ability to challenge the status quo of entertainment venues through constant innovation has never ceased, with its current team being dedicated to improving the space functionally and technologically. “It’s certainly a contradiction that we’re operating a 90-year-old Art Deco venue with the absolute best in cutting-edge technology, but it works,” commented Tom Sutton-Roberts, Managing Director, Troxy. Since converting Troxy into a live events venue, the team has consistently invested heavily in advanced audiovisual equipment, enabling the hosting of more complex, large-scale productions. In 2019, Troxy became the first venue in the EMEA region to permanently install a JBL VTX A12 loudspeaker system, due in part to the strong relationship between HARMAN and Troxy. Sutton-Roberts revealed: “We’ve worked closely with HARMAN since 2017. Deciding on the JBL VTX A12 was a great idea, as it’s been the star of the show since it was installed!” Ed Jackson, Senior Technical Sales Manager, EMEA HARMAN, added: “We worked with the team to establish settings for the PA so that incoming engineers get a consistent sound – our partnership with the technical team is and always has been great fun.” In 2023 the venue reiterated its dedication to incredible entertainment after a large lighting integration. On the choice to upgrade the luminary solution, Sutton-Roberts explained: “Our last major investment into lighting was in 2014, and 10 years is a long time in lighting tech! Much of our old rig relied on old-school fittings and a lot of it required climbing the rig to focus.”
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