CH AO S K ART S EM EA
MANCHESTER / UK
P hot os : C haos Ka rts .
P a na s onic p r o j e c t o r s a n d 7 t h Se nse m ed ia s er v e r s b r i n g c o n t e n t to lif e at new l iv e-a c t i o n a t t r a c t i o n .
Chaos Karts is the UK’s first live-action video game experience that combines real-life racing with augmented reality. This unique attraction throws players into a virtual world, living inside a real-life video game to race-battle their friends, family, rivals, and colleagues. Engineered by The Ents Inc, Chaos Karts combines the worlds of go-karting and augmented reality. The highly innovative experience has players aged 11 and upwards burning rubber around a potentially infinite number of tracks in a digitally projected world, whilst their vehicle interacts with the virtual track and any challenges rival players might “launch” their way. With no physical obstacles on the track and anti-collision technology, helmets and driving suits are not required. Using unmatched, state-of-the-art technology, the karts are kitted out with features to produce real-life sensations and reactions that immerse competitors fully into the high-energy thrill ride. The attraction features the latest in media serving technology from 7thSense and state-of-the-art projectors from Panasonic Connect. A total of 23 Panasonic PTMZ20 Series LCD Solid Shine laser projectors are used throughout the attraction, which throws players into a virtual video game to race-battle with competitors. Powering the interactive media via the projection system, 7thSense media servers bring the content to life with precision-mapped and positioned pixels throughout the space. Each race varies in design, complete with pumping music and ground-breaking in-game usable in-kart power-ups with weapons that will allow players to ‘battle’ right up to the finishing line as the experience transports players worlds away from the everyday as they compete against each other to win points and races. Tom Lionetti-Maguire, Founder and CEO of The Ents Inc Chaos Karts Attraction, founder of Little Lion Entertainment, and creator of The Crystal Maze and Tomb Raider: The LIVE Experience said: “I’ve been obsessed with creating a real-life version of a videogame for some time now, and Chaos Karts is a thrilling result of that. We are so excited to showcase this all-new attraction firstly in Manchester, and now globally. The gamification of experiences is a phenomenon that is here to stay, and this is the purest distillation of it. This is not just another game; it’s an entire journey filled with joy, humour and a nostalgic touch that will resonate with players of all generations!” Ed Patchett, Commercial Director at 7thSense said: “This was a brilliant experience to have been involved in – a true example of a client’s vision that can make interactivity work for them in a brand new way. We’re passionate about digital experiences that people of all ages can enjoy, and we’re proud that 7thSense tech was selected to do the job – especially so close to home!” In March 2024, Chaos Karts Dubai opened its doors, with further global Chaos Karts venues in the pipeline for the future.
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