SCHOOL OF DIGITAL ARTS – MANCHESTER METROPOLITAN UNIVERSITY EM EA
MANCHESTER / ENGLAND
Over 8, 000 L E D d o t s f o r m a cus tom i s a b l e w e l c o m e t o ne w Univer si t y b u i l d i n g i n t h e h e a rt of Ma nche s t e r ’ s s t u d e n t d i stric t.
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V EN U E - EM E A | W W W .M O N D O D R .C O M
In a city famous for innovation and creativity, Manchester Metropolitan University’s purpose-built, state-of-the-art School of Digital Arts (SODA) building, designed by Feilden Clegg Bradley Studios, embraces the creative talent in the city. Designed for the present, but with the ability to adapt to technological advances in the future, SODA’s four storey digital media façade boldly announces its status in the city. Using leading products, the Studiotech team worked together to come up with the most impactful and expressive solution, supplying and installing 8,059 individually addressable Traxon Archishape 2.0 dots, controlled by e:cue control system. The SODA façade has many advanced features such as video to light pixel mapping, video import and visual automation tools. With in-house training provided by Studiotech, the team at SODA have the ability to upload their own content, and they can pass on this knowledge to the students and allow them to showcase their creativity in the form of artwork and animation, adorning the façade in lights. “The success of the installation was largely down to careful planning and effective coordination between all associated trades,” said Ed Vickery, Director, Studiotech. “In terms of practicalities, we completed quite a large amount of work off