YOU MAWO Air »Nash«
»Ophelia«
»Sajama« The Air collection is the classic line of the 3D printing specialist.
stills RAPHAEL SCHMITZ, production photos YOU MAWO
3D Made In Germany You Mawo – A Success Story Based On Consistency
YOU MAWO is one of the pioneers of 3D-printing in the eyewear
industry. The south-German brand is highly regarded by opticians, and
Hello Sebastian, I can remember your first appearance at a trade show in Munich very well. What was your motivation at the time for kickstarting an entirely new eyewear concept? Well, we thought that the world needed another eyewear brand ;-) Right, of course... Initially, we hadn’t really planned to launch another eyewear brand to compete with all of the great brands that are already out there. In my circle of friends, we explored lots of new technologies, just as a hobby. In our travels, we noticed that, while the world and people of various cultures are incredibly diverse, we all just consume mass-market products. That was our inspiration. A few years later, we were finally certain that we could use new technologies to offer a unique and sustainable concept that would create real value for consumers as well as opticians. That was the start of an incredible journey for us, our team, our customers and our partners with a lot of highs and lows.
not just because YOU MAWO is committed to the “Made in Germany”
Many progressive opticians committed to YOU MAWO right from
label. Here is our interview with cofounder Sebastian Zenetti.
the start, despite the unusual service process. What gave you the momentum for that?
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SPECTR // BRAND PROFILE