Incoming! Capitalizing On An Influx Of Visitors To Modesto

BY Kristin Galloway, Business Development Manager Visit Modesto

Let’s face it... relevance to a traveler is a matter of objectivity. Not all travelers are interested in the same things, events, dining establishments, or attractions. But I bet a thirty-thousand-foot overview of a prospective city to visit might have some facet that intrigues absolutely everyone in your core group of friends, family, or workmates.

The trick to attracting travelers is to have a variety of enticing offerings immediately available and accessible where potential visitors look for resources and references about their interests. Meeting customers where they are and where they tend to search is a solid strategy year-round. And with the Almond Blossom Cruise season (almondblossomcruise.com) upon us in midFebruary to mid-March, upwards of 100,000 visitors will be driving right through Modesto to see the sights and taste the flavors of California’s Central Valley. Why not start trying to get their attention for your benefit?

Now is the time to capitalize on the insurgence of traveler interest. There may be a huge opportunity for businesses to appeal to the travelers already headed into your backyard for the Almond Blossom Cruise. Think about strategies to make your operations and offering relevant to a segment of those travelers. This could be a great introduction to the congenial nature and charm of Modesto’s business community, leading to repeat customers. Objectively appeal to these incoming travelers and let your hospitality bean anchor which tethers them to recurring visits.