 hot sellers

Helix DSP PRO MK2 SUBMITTED BY: NICK APICELLA, APICELLA AUTO SOUND, STONY POINT, NY

Main Selling Features: “Most of my customers already know about DSP. For those who have no idea what it is, I simply sit them in my car and play music for then, then ‘defeat’ the processor’s EQ and TA settings. For those who are familiar with DSPs, I show them the differences and explain the benefits of the Helix versus the ones they have or are familiar with.” Primary Objection: Price. How to Overcome: “I sit them in my car and have them listen to my system with the DSP enabled. Then I defeat the EQ and TA settings. This method hasn’t failed me once. Every system I have sold since opening my shop has included a DSP.”

JL Audio XD Audio Amplifiers SUBMITTED BY: ANONYMOUS

Main Selling Features: “Product reliability, size and integration are key selling features.” Primary Objection: Price. How to Overcome: “Equate the audio upgrade to the technology already in their late-model vehicle.”

Compustar RS1B-DC3 Remote Starter and Security Controller SUBMITTED BY: ANONYMOUS

Main Selling Features: “The ability to provide a single product that is customizable to control their specific vehicle, without requiring an unnecessarily invasive installation that consumers feel devalues their vehicle.” Primary Objection: Price and labor cost to install. How to Overcome: “We reassure the consumer that our installers are MECP certified and specialists in their field.”

Rosco Vision Systems DV440 Dual-Vision Dash Camera SUBMITTED BY: TOMAS KEENAN, TOP CLASS INSTALLATIONS, HICKSVILLE, NY

Main Selling Features: “We sell and service to commercial fleets only. Many are now being asked to install dash cameras by their insurance companies. It’s getting to the point where it’s very easy to sell the systems due to the risk these fleet owners take by not having the protection of the dash camera system.” Primary Objection: Price. How to Overcome: “How much does one accident cost you? Imagine if your driver was not at fault and you had proof. What’s that worth to you?”

26  Mobile Electronics December 2018