Mobile Electronics Magazine - October 2017

Page 40

 The Support Team

A Partner For All

Automotive Data Solutions offers a unique option to the industry, as the support mechanism for any manufacturer looking to enhance its remote start and audio integration offerings. WORDS BY JAMIE SORCHER

Think back to what the car buying experience was like two decades ago. Whether a consumer bought used or new, purchasing an aftermarket car stereo was no big hassle. Today the landscape has completely changed with aftermarket companies forced to keep pace with all of the advanced technologies automakers are

40  Mobile Electronics  October 2017

packing into their vehicles. But that is how Montreal, Canada -based Automotive Data Solutions, Inc. (ADS) helps its technology partners keep doing business as usual. ADS specializes in the development and marketing of remote start and audio integration solutions destined for the aftermarket. Its list of technology partners, which reads like a who’s who of the 12-volt world, includes: Alpine, Arc Audio, AudioControl, Audison, Autopage, Belron (Canada), Compustar, Firstech, K40 Electronics, Kenwood, Omega, Pioneer, Rockford Fosgate, and Voxx. Marketed under the iDatalink, iDatalink Maestro, and iDataStart brands, ADS products are sold and installed through a network of authorized dealers across North America, South America, Europe, and Russia. ADS also develops several private label solutions for various strategic partners and markets those worldwide.

“Right now the biggest challenge is that it’s a very vehicle specific game,” said ADS marketing director Dan Facciolo. “Go back 15 years ago and you were able to advertise and sell a car radio without having to worry that it wasn’t going to work in certain cars. Now when it comes time to market that radio you don’t want to worry about which cars it won’t work in. Not every product works in every car, but that’s where we come in. We specialize in the vehicle interface part. Our job is to make the car radio or remote car starter from a manufacturer work in a lot of cars.” A recent example involves BMW. “A few years ago we released the first remote car starter solution for BMWs that didn’t require the installers to physically install a key in the vehicle,” Facciolo said. “Over one year of R&D was invested in deciphering the technology, but years later, we still are the only company to have