behind the scenes
The Right Price
To remain competitive in a world of emerging technology and shifting consumer priorities, aftermarket manufacturer Epsilon offers its brand’s products at price points that match their capabilities. WORDS BY JAMIE SORCHER
A
s things typically go in the consumer electronics world, you can start out in one place and end up somewhere completely unexpected. Such was the case with Paul Goldberg, who took the reins at the Montebello, Calif.-based Epsilon
40 Mobile Electronics September 2016
Group of Companies more than 18 months ago as VP of sales and marketing. Started 35 years ago by brothers Jack and Don Rochel, Epsilon has grown from its roots as a single brand, Power Acoustik, to an industry leading outfit that houses several major names under
its umbrella including Farenheit, SPL, Soundstream, and Precision Power. Surprisingly, Goldberg’s career hasn’t included car audio at all. He worked for DXG Technology Inc., a maker of digital cameras and camcorders. He spent time at Epson America, MicroCom, and