Branding for Downtown Largo CHALLENGES FOR BRANDING DOWNTOWN LARGO There are several significant challenges in establishing a recognizable and authentic brand for Downtown Largo. As mentioned in the introduction, there are multiple official names already associated with the area. Largo Town Center. This was the name of the metro Station until September 2022 and has been used for prior planning documents, but it is also the name of one specific shopping center in the area. Largo. This is how many local people refer to the area, but technically Largo is a Census Designated Place stretching two miles south of MD 214 between I-495 and MD 202, outside the study area.
Stakeholder and public input into the process revealed the challenges associated with the area being unincorporated: there is no directly elected local body with oversight responsibility for the development of the area. In addition, a significant number of people refer to the area in the context of landmarks such as the Capital Center and Boulevard at Cap Center that no longer exist. In the absence of a coherent existing brand, development of the area has resulted in a confusing array of names for buildings, developments, and key landmarks in the community.
Upper Marlboro. Many of the local mailing addresses in the study area are Upper Marlboro, although the Town of that name is some 10 miles away. The Post Office in the study area uses an Upper Marlboro zip code. Downtown Largo. This name reflects the establishment of this area as one of the County’s downtowns.
Google map search for “Largo” identifies an area outside the study area
Prince George’s County Planning Department
Signs displaying the Largo Town Center name throughout Downtown Largo
Downtown Largo Placemaking, Branding, and Wayfinding Strategy
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