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2021 in brief
SEK 608m
Net sales — an increase of 67%
SEK 326m
Operating profit — an increase of 95%
54 percent
Operating margin — an increase from 46%
Strong organic growth In 2021 we reported an impressive 72 percent in organic growth, primarily driven by the Sport helmet category and a high demand for bike helmets. Growth was also strong in the Motorcycle helmet category. International launch in the Safety helmet category Our first international launch in the Safety category took place this year. In Autumn, at the world’s largest trade fair for personal protective equipment in Düsseldorf, several new safety helmets fitted with Mips solutions were launched. That now means that Mips has a presence in the safety category on several major European markets. Team Mips continues to expand We signed up more athletes to Team Mips. At the start of the year, we welcomed Kate Courtney along with Team Scott SRAM, to which the former Olympic gold medalist Nino Schurter belongs. Apart from being one of the best mountain bikers, Kate is a fantastic ambassador when it comes to raising awareness about brain injuries and the importance of having a good helmet. In April we announced that Team Mips would be expanding with even more ambassadors, this time in motorsports, through the Honda RC team who are world leaders in motocross. The team includes several of the world's best motocross racers, the most successful being Tim Gajser. He is a four-time world champion in motocross. The Honda team is an important element for being able to establish ourselves within motorsports. We ended the year expanding Team Mips with another international star, Marion Haerty. Marion is one of the best snowboarders in the world and a four-time freeride champion. Her addition to Team Mips gives us yet another strong advocate for better helmet safety.
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MIPS — ANNUAL REPORT 2021
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