COntents i introduction
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Korean Animation is on the move Korea is in Cannes with nearly 100 animation companies in a major new drive to showcase the territory’s original talent and its technical expertise on the global media landscape 4
i intervieWs The future of Korean animation Korea Creative Content Agency (KOCCA) CEO and president Jae-woong Lee unveils his vision of where the Korean animation industry is now, and where he hopes it will be in the future
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Who’s leading the charge? Get the views from the top Korean animation executives focused on making Korea a major player in the global media landscape 10
iproductneWs What’s on the menu? Korean companies are serving up an wide range of new product at MIPCOM
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i features
Meet Leafie And Balloopo … Korea Creative Content Agency (KOCCA) is throwing the spotlight on Leafie, A Hen Into The Wild, which will be feted at the MIPJunior closing party, and Balloopo, also to be screened at MIPJunior 20 How the characters earn cash Strong characters and brands in the field of animation boost co-production, licensing and merchandising
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New talent explodes onto the scene A number of kids animation titles coming out of Korea are part of a new wave of productions boasting originality of design and characters, as well as top-quality production values 28 Korea on the cutting edge Korea has succeeded in keeping ahead of the game in so many areas of the media and communications industries, where technology is concerned 34
34 mipcom animation in korea October 2011. Director of Publications Paul Zilk EDITORIAL DEPARTMENT Editor in Chief Julian Newby Deputy Editor Debbie Lincoln Sub Editor Clive Bull Technical Editor in Chief Herve Traisnel Deputy Technical Editor in Chief Frederic Beauseigneur Graphic Designer Carole Peres Contributing Editor Marlene Edmunds Editorial Management Boutique Editions PRODUCTION DEPARTMENT Content Director Jean-Marc Andre Publications Production and Development Manager Martin Screpel Publishing Product Manager Chealsy Choquette Publishing Co-ordinators Emilie Lambert, Amrane Lamiri, David Le Chapelain Productions Assistant Veronica Pirim Production Assistant, Cannes Office Eric Laurent Printer Riccobono Imprimeurs, Le Muy (France) MANAGEMENT, MARKETING & SALES TEAM Director of the Entertainment Division Anne de Kerckhove Director of the Television Division Laurine Garaude Director of Digital Media Ted Baracos Sales Director Sabine Chemaly Marketing Director Stephane Gambetta Programme Director Tania Dugaro Managing Director (UK / Australia / New Zealand) Peter Rhodes OBE Sales Manager Elizabeth Delaney Vice President Sales and Business Development, Americas Robert Marking Vice President Business Development, North America JP Bommel Executive Sales Director, North America MJ Sorenson Sales Executive Panayiota Pagoulatos Sales Managers Paul Barbaro, Nathalie Gastone International Sales Manager Fabienne Germond Sales Executives Liliane Dacruz, Cyril Szczerbakow Sales Manager Samira Haddi Digital Media Sales Manager Nancy Denole Australia and New Zealand Representative Natalie Apostolou China Representative Anke Redl CIS Representative Alexandra Modestova English Speaking Africa Representative Arnaud de Nanteuil India Representative Anil Wanvari Israel Representative Guy Martinovsky Japan Representative Lily Ono Latin America Representative Elisa Aquino Middle-East Representative Bassil Hajjar Poland Representative Monika Bednarek South Korea Representative Sunny Kim Taiwan Representative Irene Liu Germany Representative (Digital Media Sector) Renate Radke Adam Published by Reed MIDEM, BP 572, 11 rue du Colonel Pierre Avia, 75726 Paris Cedex 15, France. Contents © 2011, Reed MIDEM Market Publications. Publication registered 3rd quarter 2011. ISSN 2104-2179. Printed on 100% recycled paper ®
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Animation In Korea I October 2011 I www.mipcom.com