How to enhance the in-store retail experience With the closure of many retail businesses in 2020 due to the pandemic, some businesses thrived, while others struggled to survive. Since stores have opened their doors again, retailers have been finding new ways to enhance the retail experience. The inevitable surge in e-commerce during lockdown has had a major influence on consumer shopping habits, with many brands now promoting and selling their products online. This has resulted in a decline of the highstreet and has seen online shopping develop into one of the biggest players within the retail sector. But despite the decline, many businesses on the high-street are still going strong and have the unique ability to serve their customers with a touch of personality and individuality that you can’t always get when shopping online. Both the physical and digital world of retail are now merging together to provide unique experiences for every customer type and where retail brands can engage with their customer base through countless channels – physical stores, mobile devices, televisions, digital advertising and more. There are many diverse ways to enhance the retail experience including utilising technology and improving the customer experience at each customer touchpoint.
1 Source’: Business Insider, ’We went shopping at The North Face's new interactive store, complete with the scents of Yosemite, and saw how it could be the future of the brand’, 2019 ‘https://www.businessinsider.com/the-northface-opens-new-store-type-photos-2019-8?r=US&IR=T
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