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Connected Magazine | Retail Solutions in Focus

Page 31

microLED in retail

Micro LED is set to be the industry game

Benefits of Micro LED

changer as the next-generation of display

When new technology enters the market,

technology, after digital signage displays have

expectations are set high, especially when that

already revolutionised the retail space.

technology claims to be revolutionary. Micro LED

Delivering memorable content helps retail businesses illuminate the value of their business

well and truly lives up to its status, as one of the best technologies used in retail.

and stand out from their competition on an

Higher Contrast

increasingly busy high-street. Mirco LED helps

These displays provide an incredible contrast

businesses advertise products, with lifelike

achieving 80% higher contrast when compared

imagery.

to SMD LED displays and have an anti-reflective

What is Micro LED? Micro LED is a new form of self-emissive directview display technology. This upgrade in technology represents a revolution in display

coating, which lowers the surface light reflectivity and increases brightness levels. It is not only darker darks that are achieved with Micro LED displays, but also brighter whites for maximum impact.

technology, unlocking previously unattainable

Increased Eye Comfort

performance and benefits.

The offered eye-comfort that comes with a Micro

Samsung was the first to market Micro LED displays, back in 2019, with their solution of The Wall, which is a super-sized bespoke display used to elevate consumer environments and create larger-than-life retail experiences.

LED display will lend itself well in busy shopping centres, which is achieved through surface light technology. The flat light distribution allows a wider dispersion of light from the display that is less concentrated, resulting in a more comfortable viewing experience for a longer period of time.

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