Virtual production: with Absen Absen is at the heart of virtual production with its comprehensive LED
F
portfolio alongside the likes of Brompton Technology processing.
ilming entails planning and a significant amount of money to find the perfect handpicked location and film in ideal
conditions. Plus, on-location shooting production teams
need a film set. Virtual production LED studios simplify these logistics. Virtual production studios integrate LED displays with virtual camera systems, spatial positioning systems, real-time rendering systems and other equipment to create a filming space that combines
imagination and reality. With immersive LED backdrops and ceilings, actors are transported to dynamic environments, enabling efficient parallel production and cost-saving multi-scene shooting in limited spaces.
Brian J. Macauto, director of Virtual Production at Absen told
The global virtual production market by 2030 is projected to reach:
$7.62bn
American Cinematographer, “It starts with a medium or large
LED back wall then we add an LED ceiling to help create ambient
lighting and reflections. Practical lighting is then used to illuminate the [real] set pieces and props. The camera position is tracked
in real-time, and the GPU system is used to render content from the correct perspective of the camera and display it on the LED
wall. With a large amount of on-set skill and talent in the form of
cinematographers, lighting experts and traditional filmmaking crews who will help create realistic lighting and environmental effects,
Growing during the period of 2023-2023 at a CAGR of:
14.4%
the magic of moviemaking happens in the eye of the camera”.
Virtual production LED does not mean the death of on-set filming, green screens or visual effects, but it does offer a different,
innovative solution to improve the experience for actors and take control of filming conditions.
Arguably, actors can be in the moment more and engage with their character’s real surroundings. Changing environment
restrictions are virtually eliminated. A beautiful sunset can be conjured at midday, or the bustling city of New York can be
conjured up from the remote countryside. This allows more flexible, efficient and sustainable film practices. 30 | Connected Magazine
Virtual production can reduce carbon emissions equal to or higher than:
20-50%
1. https://www.linkedin.com/pulse/how-virtual-production-market -expanding-2024premium-insight-ezmhf/| 2. https://www.ulster.ac.uk/news/2023/november/virtual-production -can-achieve-net-zero-emissions-in-screen-industries