Where art and technology meet digital signage in 2024
I
tracks SE 2024 brought together the world’s
leading tech brands and influential people
in the AV industry. Larger-than-life videowalls
and transparent LED were on display for the industry
to marvel at, but taking centre stage was kinetic LED. Bringing content to life with 3D movement – kinetic
LED displays are here to revolutionise digital signage.
What is kinetic LED,
and pulleys are integrated into the structural framework. • Control systems – sophisticated control systems receive input signals from a computer or dedicated control unit and determine the desired shape, pattern or motion sequence to display.
• Motion programming – control systems use software
to program and synchronise the movement of individual LED panels. The software specifies the position, angle,
speed and timing of the panels movement to achieve countless visual effects.
Where do we expect to see kinetic LED applied? Kinetic displays can create visual effects
such as shapeshifting, folding, rotating, tilting,
sliding and various other dynamic transformations.
• Advertising – create eye-catching displays that attract
attention. The shapeshifting capabilities of these displays
inspire new and creative advertisement designs that involve 3D characters bringing brand identities to life or simulations that transport customers to a new world instantly.
• Entertainment – create immersive experiences in theme
parks and never-seen-before stage effects in concert halls and entertainment venues.
• Education – as kinetic LED becomes more affordable,
and how does it work? A kinetic LED modular display wall is a large-scale LED display system that can move or transform
it will be ideal in educational settings such as museums,
schools and universities. Create interactive displays that
portray different historical events or simulations of scientific phenomena.
its physical shape.
The movement of a kinetic LED display wall
is achieved through a combination of mechanical and electrical systems including:
• Motorised mechanisms – motors, gears, belts, 26 | Connected Magazine
Kinetic LED display walls are a powerful and versatile tool
that has increased the creative capabilities of the average
LED display. We expect to see the popularity of these displays grow as more people consider this the next step in LED.