From Our Soybean Fields to the Football Field, Michigan Soybeans Touch

Arenewed focus on consumer outreach was just one of the outcomes of the Michigan Soybean Committee's new strategic plan.

As part of their efforts to connect with more consumers and share soybean information that is relevant to them, MSC partnered with MSU Athletics on advertising and marketing opportunities, as well as event sponsorships to help them meet consumers where they are and engage in conversations about agriculture and soy products. MSC advertising was seen in Spartan Stadium and the Breslin Center all season long and was also featured in event programs and on the MSU Athletics website.

MSC was the game sponsor of the November 19th football game vs. Indiana. Despite the frigid temperatures and blowing snow, farmers and staff were able to engage with tailgaters and Spartan fans at their booth near the Spartan Statue, at tailgates across campus and inside Spartan Stadium.

They gave out over 2,000 donuts (fried in high oleic soybean oil) to tailgaters across campus and shared information about this healthier oil option. They also had a booth with a tractor, soybean trivia plinko and a soy products display, which allowed for engagement with fans as they headed to the stadium. Thank you to Farm Depot of Ionia for providing the tractor for the day