MSA and MSC Share Outreach Efforts at Lansing Ag Club Breakfast

The Michigan Soybean Committee (MSC) and Michigan Soybean Association (MSA) are longtime sponsors of the February Lansing Ag Club Breakfast, hosted by the Michigan Agri-Business Association (MABA). During this year's session, staff shared a presentation on MSC and MSA outreach efforts and the work both organizations are doing to connect with consumers, college students, young farmers and other target audiences.

This event is a great opportunity to share new and exciting projects both Michigan soybean organizations are working on. It brings together a curated audience of commodity group leaders, farmers, agriculture industry staff, regulators, academic professionals and legislators and fosters conversations and collaboration.

MSC highlights included updates on their work with The Henry Ford Museum, their partnership with MSU Athletics and their Soybeans Go To School kit. MSA shared information on their college scholarship program and young farmer membership, as well as other ways they are working to engage young people in agriculture. Attendees also participated in some soybean trivia, which is utilized at soybean events to engage with consumers.

MSC and MSA appreciate MABA's coordination of this event and are already looking forward to the next one!