How South Forty Specialties is building products, spaces, and a brand rooted in craftsmanship, family, and the way people work, live, and play. By Kate Olson | Photography by South Forty Specialties South Forty Specialties exists to create something different in the world of home furnishings and workspace solutions. Based in Watertown, South Dakota, this growing company was built on one simple belief: the spaces people care about most should feel personal, purposeful, and true to the passions that drive them. At its heart, South Forty is not just another furniture company. It is a brand dedicated to curated environments that reflect the real lives happening inside them. Whether that means a garage built for classic cars, a barndominium designed for gathering friends, a music room, a poolside retreat, or any corner of the house where passion meets everyday life, South Forty approaches each project as a complete ecosystem rather than a collection of individual pieces. The company’s vision comes to life through its growing collection of products. South Forty designs and manufactures custom cabinetry, toolboxes, shop accessories, work tables, weld tables, outdoor furniture, and more, with additional indoor furniture lines continuously expanding the offering. The brand currently features seven distinct product families, each designed to help customers create spaces that work hard, look great, 106 n May 2026
and feel unmistakably their own. A Team Built on Family Values and Professional Excellence South Forty is built on personal commitment, shared values, and professional expertise. Across the company, a respected team brings experience spanning engineering, marketing, manufacturing, customer service, and business operations. Each person contributes specialized knowledge while sharing a strong commitment to quality, customer care, and the long-term vision of the brand. That strength and alignment carry through to the customer experience, creating something increasingly uncommon in today’s marketplace. At South Forty, an order begins with a conversation, not a handoff. Customers connect with people who understand both the products and the process, whether they are discussing a hobby, a home project, or a space that matters deeply to them. The result is a more personal experience, one where customers feel supported, understood, and confident that the details are being handled with care. Innovation Meets Craftsmanship Though South Forty officially launched just over a year