Michael Shoniker

Michael Shoniker is a multifaceted executive and entrepreneur based in Charlotte, North Carolina, with an expansive career spanning retirement planning, investment strategy, business development, and wellness services. With over sixteen years of expertise in the 401(k) sector, he has played a pivotal role in guiding institutional clients and individual participants toward financial security. At Broadstreet Global Advisors, he manages 401(k) client relations and leads participant education, combining technical knowledge with personal outreach to help people understand their options. Michael Shoniker has earned clients' trust through a career of consistency, integrity, and forward-thinking solutions. As Vice President of Business Development for Broadstreet Global Partners, he concentrates on the Registered Investment Advisor channel and delivers exclusive private equity solutions to financial advisors serving high-net-worth clients. He facilitates access to multi-strategy investment opportunities using custodial platforms like Charles Schwab. These offerings often involve real estate developments, infrastructure investments, and other ventures designed for stable, long-term returns. His ability to forge strong advisor relationships and understand the unique needs of affluent investors has positioned him as a strategic leader in private equity distribution. His work emphasizes long-term value creation and smart capital deployment. In addition to his financial services career, he owns and operates a float spa in Charlotte that offers an innovative approach to wellness. The facility, known for its high-end True REST float therapy services, is centered around pods that create a weightless environment using a concentrated Epsom salt solution. This form of therapy provides relief from stress, anxiety, and chronic pain while also aiding recovery for athletes and trauma survivors.