ADAPTING TO THE HOLIDAYS VIRTUAL CELEBRATIONS TAKE-HOME CULINARY KITS MAXIMIZING YOUR SEATING
HOL IDAYS Innovative Tools To Generate Revenue This Holiday Season
THE HOLIDAYS THIS SEASON The foodservice industry has been hit particularly hard over the last several months. The holidays will look a little different this season while we continue following social distancing guidelines. How can we create an atmosphere of warmth and comfort? Think outside the “gift” box on ideas that can support your profitability while bringing home the holiday cheer for our patrons. Let’s get creative and keep some of what makes the season special. By creating a simple and easy way to execute your foodservice operations, you will be able to plan on profitably during the holidays. This toolkit serves as a guide to help you navigate the options available for the season. Sysco has thoughtfully put together this Holiday Toolkit solution for you, to help streamline your processes. Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations.
THE HOLIDAYS TOOLKIT
As the holidays approach, I want to take a moment to thank all our customers for the opportunity to earn your business and be your trusted partner. Your success is our top priority. While 2020 has been a most unprecedented year, I am confident that together we will emerge from this crisis with an even stronger bond and partnership. No matter the circumstances, Sysco is here to support you and help your business succeed. To ensure we are best positioned to meet your evolving needs, we have pivoted our business model to better serve you. Our efforts include exciting improvements to our digital tools and an enhanced sales model. You also can expect a broader product assortment, more flexible supply chain and the industry’s best-trained Sales Consultants with more specialized expertise – all to help your business grow and run more efficiently and profitably. I am confident you will like the improvements we are making. Together, we will get through this crisis, and we will succeed by growing together. In this issue, I am excited to introduce you to the ideas and solutions our team of experts has put together for the holidays. Inside you will find information on thoughtful preparation of holiday meals. These suggestions are aligned with running an operation that is safe, socially-distanced and merchandised to drive new revenue streams. We introduce you to compelling meal and cocktail kits and provide creative concepts for to-go food gifts that can increase your average ticket. As always, our Sales Consultants are available to engage with you on these growth concepts, and many more. As we reflect on what has been the most challenging year in our industry’s history, I wish you, your loved ones and your foodservice family good health. And as we turn the page to a new year, Sysco remains laser-focused on improving how we serve you. I am confident that the best is yet to come regarding our partnership and optimistic we will see a more favorable business climate. We are poised and ready to provide you with the fresh inventory, innovative solutions and exceptional service required for when that opportunity presents itself. Thank you for your continued and valued partnership.
WHAT’S INSIDE: CUSTOMER SUCCESS STORY
The Houstonian Hotel, Club, and Spa
What Do The Holidays Look Like? Redesign Your Layout
HOLIDAY MUST HAVES
Think Outside The Gift Box Cocktail Kits Pies To Go Program Dessert Packaging Virtual Experiences Decoration Kits Product Guide
HOW WILL YOU MARKET FOR THE HOLIDAYS?
Marketing for the Holidays Rethink Your Menu Social Media Recommendations/Messages Menu Engineering/4 Ps iCare Partners
President & CEO
THE HOLIDAYS TOOLKIT
THE HOUSTONIAN Hotel, Club, & Spa The Houstonian Hotel, Club, & Spa provides luxury accommodations located in the heart of Houston, TX. They provide peace and relaxation when you need to get away or create magical moments with access to their 27-acre playground! As Covid-19 began to shut down businesses across the country, The Houstonian was also greatly impacted. However, the Executive Chef, Neal Cox, identified opportunities to pivot the foodservice program of The Houstonian and keep operations moving forward to welcome guests back. Chef Neil Doherty sat down with Chef Neal Cox to give us his insights and perspective here on the changes they made and how the focus on a great guest experience remains the center of their operations. Chef Doherty: Thank you Chef Neal for meeting with me to discuss how you have pivoted during the pandemic. Tell us about the safety measures that have been implemented at The Houstonian. Chef Cox: Thanks Chef! I’m happy to share what we’ve done! The Houstonian has gone well beyond the local and state mandates and we pride ourselves on safety for guests and employees, as it is a number one focus for us. All staff wear gloves and masks at all times. Both guests and staff must pass through a wellness station, monitored by security, and receive a wrist band. At weddings and other events, guests must have food or drinks in order to remove their masks, and when dancing or walking throughout the facilities, they must have their mask on. Of course we continue to value the memories that are being created at The Houstonian, and with that, guests are allowed to remove masks for photographs.
Chef Doherty: The holidays will definitely look different this year. What other changes have you implemented? Chef Cox: In addition to those changes for buffet events, we have also made modifications for servicing receptions, such as no passed hor d’ oeuvres -those are either served at a manned station or plated as a course. And everyone’s favorite dessert display is also plated and served individually. For beverages, a new glass is offered each time, as we stopped refills in the same glass of water, iced tea or soft drinks. Staff will handle food served in clear-top disposable containers in lieu of a buffet laid out on tables. Items like sushi may still be offered, but will need to be on ice, covered, and served by staff. Chef Doherty: And what is a final tip that you can give for holiday events?
Chef Doherty: Great to hear Chef. From how you describe what you’re doing for safety, we can tell that it is a priority to keep everyone safe and follow local guidelines. Can you give us some insight into how you will handle events during the holidays and how you will be maintaining safety and sanitation?
Chef Cox: We are not providing self-service for guests at events.This includes beverage stations and condiment areas. Even though we have made all of these changes for the benefit of keeping our guests safe, we are confident they will continue to enjoy unparalleled service and a luxurious experience.
Chef Cox: The holidays are a special time here at The Houstonian and we have made changes in order to prepare for events. For example, the ballroom has a capacity of 600, but it is only set for 150 to abide by six feet social distancing guidelines. We are not currently offering buffets and if a client does request it, we will develop a setup that will work and still ensure the safety of guests.We have also removed salad stations and cold seafood displays.These courses are plated and served during events.
Chef Doherty: Thank you again and Cheers!
Neal Cox Executive Chef To learn more about The Houstonian Hotel, Club, and Spa, please visit www.houstonian.com CUSTOMER SUCCESS STORY
What do the Holidays look like this year? T
ypically this time of year people are out and about for social gatherings and holiday fun.â€‹Many would be hustling and bustling for holiday gifts or preparing for family meals. This year will be different as we practice social distancing and small group gatherings. How do you take advantage of every opportunity to attract patrons and be profitable?â€‹Check out the tips on the next few pages to help you with adapting the holidays to changing demands.
THE HOLIDAYS TOOLKIT
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Redesigning Your Seating Layout
Think Outside the Gift Box
Pies To Go
THE HOLIDAYS TOOLKIT
LAYOUT for social gatherings
Designing the right space during this holiday season will help ensure guest safety, as well as encourage diners to celebrate the holidays in your establishment. With the demand for safety protocols, and to meet state and county regulations, you will need to rethink your current dining layout to provide proper social distancing, but still maintain a sense of intimacy and warmth for your guests. Check out our suggestions and tips for your redesign. Need help with creating the perfect outdoor and patio dining experience? Click here to view our toolkit and select products.
Customer Comforts • Create distant-appropriate large gatherings with holiday warmth. • Be sure to decorate for the holidays; create the traditional themes that people relate to as comfort. • Allow enough space to spread out: communicate with your guests on your adherence to state guidelines.
THE HOLIDAYS TOOLKIT
HOW TO MAXIMIZE SEATING
UNDER NEW DISTANCING GUIDELINES Create a diagram of your floor plan layout with entrance, exit, kitchen flow, tables, chairs, and if applicable, outside dining floor plan.Are there different layouts for different days? Are you able to create space for small gatherings?
Think ahead before completing your plan by reviewing state guidelines. Are there any possible obstacles that might get in the way? Test the process by making sure your staff understands the workflow and their responsibilities.
SEATING BEFORE / 1000 sq ft
SEATING AFTER / 1000 sq ft
32 Open Table
24 Open Table
Safety First • Be sure designated servers are following safe food handling practices and wearing their mask. • Communicate any precautions for guests in a way that makes them feel welcome. • Minimize crowding by designating seats or areas and marking the floor to ensure physical distancing is being followed.
PROCESS & STAFFING
Think outside the gift box. thoughtful about your menu; instead of buffets, offer family-style Be for small group social gatherings. For takeout or dine-in, include charcuterie or small plates.Offer a luxury selection of prepackaged foods that inspire bringing the holidays home. Also consider adding festive touches to your dine-in and takeout.
Ideas: Charcuterie boards with wine pairings Serve comfort foods family-style Virtual cooking shows with your meal kits Pies to-go program Hot chocolate gift set Dessert at the table with “make your own s’mores” Cookie kits (pre-made or ready to bake)
THE HOLIDAYS TOOLKIT
How to... CHEESE BOARDS
Cheese plates are an increasingly popular course at restaurants. A standard cheese plate will include three to five different cheeses. This plate is accompanied by an assortment of dried fruits, breads and nuts. The easy ability to manage portion size will help your restaurant control costs. Cheese plates will also help your restaurant increase wine sales. Many customers will want to enjoy a bottle of wine when ordering a cheese plate as a delightful combination. Consider options to enhance home holiday celebrations with kits to take home and make themselves.
Charcuterie boards afford restaurants the opportunity to delight their customers with a creative mix of tastes and textures. The flavors can range from sharp and salty, to sweet and buttery flavors. A standard charcuterie plate will include three to five different cheeses, accompanied by an assortment of dried fruits, breads, and cured meats. Consider options to enhance home holiday celebrations with kits to take home and make themselves.
TAKE AND MAKE MEAL KITS
Offer your customers the option to pick up pre-portioned ingredients and preparation instructions so they can recreate the magic of your menu at home. Meal Kits can also pair with virtual events like cooking classes, virtual celebrations, and more. Meals that travel well, such as pasta-based dishes or hamburger packs for the family, are prepackaged essentials. Offering the opportunity to be “Chef for the Day” can become a fun family activity. Find more options in our Kitchen2Kitchen Toolkit here.
FAMILY STYLE MEALS
Family style meals are a great way to provide comfort foods to families – they are cost effective and efficient to execute in an off premise dining program. Some operators have found success by creating a separate, limited takeout menu that offers a few select items. This has the added benefit of reducing back of house labor. Meals that are quickly and easily assembled can provide operators with an effective means of fulfilling consumer needs and driving revenue for their operation.
COCKTAIL KITS Typically after your customers are seated, a drink order is placed and the dining experience begins. Since we are limited on our gatherings, make memorable moments with signature holiday cocktail kits. Have your own special holiday drinks? Why not create a cocktail kit for your customers to enjoy at home for the holidays? Add a virtual experience by having your bartender give “mix-it-up” directions on your website. Be sure to include any suggestive selling in the experience (such as specials or gift cards). Consider after dinner drink kits as well. Why not start and finish their holiday experience with your holiday signature drinks – or even make it a dessert to-go! Please check with your local guidelines on to-go alcohol sales.
BRANDY PUNCH MILKSHAKE
To scoop ice cream more easily, microwave on 30% power in 30-second increments until softened.
INGREDIENTS Yield: 4 servings 1/2 cup brandy 2 tablespoons vanilla extract 1/4 cup milk 3 cups vanilla ice cream, slightly softened Dash grated nutmeg Cinnamon stick *For the holidays, try eggnog ice cream instead of vanilla in this recipe! DIRECTIONS
VIEW MORE RECIPES AT FOODIE.SYSCO.COM
1. Place brandy, vanilla, milk and ice cream in blender; puree until smooth. 2. Pour into 4 glasses and garnish with a cinnamon and dash of nutmeg. THE HOLIDAYS TOOLKIT
Sysco is committed to cultivating diversity and inclusion in both our workforce and in the communities we serve. By embracing and learning more about the diversity in our communities, we can better understand and support the changing needs of our customers and ultimately, consumers. Through our supplier network of minority-owned business partners, such as Renaissance Man Food Services and the King Cheesecake Company, we can offer our customers a variety of products. The King Cheesecake Company, founded in 1984 by John and â€˜Lrma King, manufactures more than 200 varieties of desserts sold in the southwest and gulf regions of the U.S. Their product line-up includes gourmet cheesecakes, sweet breads, muffins, cakes and deep dish pies in flavors such as key lime, apple and pecan. Made with Wholesome Farms ingredients
CLICK HERE TO VIEW
KING CHEESECAKE COMPANY PRODUCTS & OTHER SYSCO STOCKED ITEMS
Pies To Go Benefits • Convenient way for clients and customers to buy holiday pies for home • Establish an ongoing holiday tradition that customers look forward to each year • Build loyalty and add value to the customer relationship • Customers can have fresh-baked flavors without the extra time spent in the kitchen • Celebrate the holiday season with customers
CLICK HERE TO VIEW OUR SELECTION OF PIES
Steps to a successful pie to go program: • Choose three or four pies that are traditional holiday favorites and offer customers the option to create their own home-baked appeal by picking up pre-baked, ready-to-serve, frozen, or ready-to-bake pies. • Be sure to market your program throughout your establishment by customizing signage, such as table tents, posters digital menu boards, menu sluggers and more. • Create a holiday-themed pie table display at your entrance or in close proximity to the cash register. Use risers to display whole pies at different heights and post your ordering process within the display. In addition to selling as an add-on to in-dining ticket, consider offering a samples and a pre-order program with designated pick-up time slots.
Top Selling Flavors 1. Apple
7. Sweet Potato
8. Fruits of the Forest
Format during winter holiday season Pre-baked versus Unbaked pie sales during winter holiday season
Traditional: 34% (88% unbaked) Hi-Pies: 33% (98% unbaked) Open Face: 33% (75% unbaked)
Source: Sara lee Frozen Bakery Tasteful Traditions Operator Guide.
THE HOLIDAYS TOOLKIT
D TO PERF
twine, or ribbon to package your to-go desserts to elevate and add festivity.
D TO PERF
Bakery Box, Window, 10x10x2.5
Bakery Box, White, 10x10x5 5508189
of consumers say packaging quality is very important in the decision to purchase.
Source: Sara lee Frozen Bakery Tasteful Traditions Operator Guide.
Plastic Pie Wedge Container, Clear 7857960
Bakery Box, Window, 10x10x5
CLICK HERE TO VIEW OUR SELECTION OF PACKAGING ON SUPPLIESONTEHFLY.COM
Restaurants are a place to celebrate and dining out is not just an ordinary occasion. Now more than ever, diners want to make memorable occasions safely at home. Offer your customers the opportunity to celebrate, even while at home, just as they would at your establishment. This is a great opportunity to show them that you care and miss them at your restaurant.
Experience Ideas: • COOKING CLASS – Show your chef’s talent by having them host a cooking class of one of your famous menu items. Or a holiday favorite like Challah bread. • M IXOLOGY CLASS – Your loyal customers are surely missing their local bartender! Host a mixology class paired with their favorite appetizer sampler. • LIVE MUSIC – Ambiance is a huge part of the dining experience. Partner with a local performer to host music diners can tune in as they enjoy a to-go meal from your restaurant at their home. • KITCHEN VIRTUAL TOUR – Now is a great time to showcase your spotless kitchen by highlighting the precautions you are taking to continue delivering the most delicious, yet carefully prepared food. • T HEMED PARTY – Re-energize your guests with some fun by hosting a virtual game/trivia night or tap into trending shows and movies that have a large fan base and create themed food and drink recipes that viewers can make at home. Find more options in our Kitchen2Kitchen Toolkit.
Video Options: • ON DEMAND PRE-RECORDING SESSIONS – Capitalize on a one-time session by leveraging it repeatedly as you have additional customers interested in Kitchen2Kitchen meal kits. This allows for you to script and record at your convenience, ensuring you provide a consistent and an error free experience. • LIVE STREAM – Offering a live stream experience for your customers, via a platform like Zoom or Google Meet, requires the ability to package large offerings at one time for your customers and have an engaging and private environment for the chef to host the class. The bonus to this type of setup is the true engagement with your audience and the ability for them to ask questions about the products and techniques.
THE HOLIDAYS TOOLKIT
DIY Celebrations Custom Kit Ideas
Whether customers choose to dine-in or takeout, you can offer the opportunity for unique one-of-a kind kits and experiences. This may include a hot cocoa gift set with marshmallows and specialty toppings. To make this gift set extra special, consider adding a travel sized bottle of coffee or irish cream liquer. Ready-to-decorate cookie kits are sure to delight the whole family and are a
fun activity all season long. Another memorable option is tableside s'mores - complete with a heat source, graham crackers and chocolate. Each of these unique experiences are also an excellent way to create buzz on social media. Be sure to include a coupon for a future visit with selet gift purchases to entice return visits throughout the year.
Tableside S'Mores Graham crackers, chocolate, marshmallows
Pre-made, ready to decorate or ready to bake dough
Hot Cocoa Kit
Cocoa mix, marshmallows, chocolate chips with logo mug or mason jar
Social Distancing For the unforeseen future, we will need to continue to exercise social distancing according to your state and local guidelines. Given most restaurants are operating at or below 50% to maintain the required social distancing. Be sure to check your local guidelines to stay informed and compliant with restrictions in place. As a general rule continue to check local and national guidelines to ensure you are aware of any new practices at all times. In addition to masks and sanitation, there is also a second tier of equipment you may need to consider. Check out the products below.
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Indoor Wall/Floor with Small Shoe
Indoor Wall/Floor Indoor Wall/ Floor Decal withDecal Thank You
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Indoor Wall/Floor with Small Social Distancing Wall/ Floor Decal with Thank You IndoorIndoor Indoor Wall/Floor with Small Shoe Indoor #20 Paper Social Distancing Thank You forDistancing Practicing for Practicing Social Text Prints Floor Decal Wall Poster Shoe Prints Floor Decal Wall Poster 20# Paper Social Distancing Text for Practicing Social Distancing Text Prints Floor Decal Wall Poster Indoor Wall/ Floor Wall/ Floor Decal withwith YouYou Indoor Indoor Wall/Floor with Small Shoe Indoor Indoor Paper Social Distancing Indoor Wall/Floor Small #20#20 Paper Social Distancing 13” x 18”with • Case of 4Shoe 13”x18” •Decal Case ofThank 4Thank 11”x 17” 11" xPoster 17" 13"x18" ofof4 4 13"x18" Case for for Practicing Social Distancing Prints Floor Decal Wall Poster Practicing Social Distancing Prints Floor Decal Wall 13” x 18” •Case Case 13”x18” • Case ofof 44TextText 11”x 17”
$57.15 13”13” x 18” • Case of of 4 4 x $57.15 18” • Case RCI-FDR10advnlID $57.15 RCI-FDR10advnlID $57.15 RCI-FDR10advnlID RCI-FDR10advnlID
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*Pricing and product availability are subject to change at any time.
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Single-Use Disposable The CDC *“recommends use of disposable items”*, from menus and condiments to napkins, utensils, and dishes. In many cases, single-use products are required for your customers. Sysco has a variety of items to assist you.
Sweet Plus Sysco Sugar Substitute Packet Yellow
Sysco Classic Sugar Packet
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Sysco Imperial Knife Plastic Pieces Silver Extra-strngth
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People are are morerelaxed relaxed in an an People People are more more relaxed in in an outdoor setting and picking the perfect outdoor outdoor setting setting and and picking picking the the perfect perfect furniture for for their comfort comfort matters. furniture furniture for their their comfortmatters. matters. Waterproofand and easyto to move or or stack Waterproof Waterproof and easy easy to move move or stack stack is recommended, but above all, isis recommended, but above all, recommended, but above all, outdoor restaurant restaurant furniture needs needs to outdoor outdoor restaurantfurniture furniture needs to to be both functional and comfortable. be both functional and comfortable. be both functional and comfortable. Consider seating seating configurations that that Consider Consider seating configurations configurations that allow for for limited group group dining as as well allow allow for limited limited group dining dining aswell well as flexibility for different occasions or as flexibility for different occasions as flexibility for different occasions or or special events. events. Coordinating your your special special events. Coordinating Coordinating your outdoor style style with your your interior will will outdoor outdoor style with with your interior interior will provide a seamless transition for your provide provide aa seamless seamlesstransition transition for for your your guests and and encourage them them to dine dine guests guests and encourage encourage them to to dine al fresco! fresco! al al fresco!
People are more relaxed in an outdoor setting and picking the perfect furniture for their comfort matters. Waterproof and easy to move or stack is recommended, but above all, outdoor restaurant furniture needs to be both functional and comfortable. Consider seating configurations that allow for limited group dining as well as flexibility for different occasions or special events. Coordinating your outdoor style with your interior will provide a seamless transition for your guests and encourage them to dine al fresco!
Wabash Green Valley Outdoor Table Bar Height Cedar/Tex Bronze
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Wabash Sullivan Outdoor Table Pewter Vein
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$$ 47222.7.77 ...8 $ 4 2 $427.18 $427.18 $427.18 111188888 $$ 244 $4$$ 4 244722 7.1771 1..81 8
6.2..020 2 $306.02 $ 30 $306.02 $$ $030 $3$3 3$306.02 03606 60.6..060 02022
$$22 773..7 ..7 7 $227.37 2.7..73 $227.37 $227.37 333 $ 22 222 $$ $2 2727 733 .7 3777 7 $2$2 2 7
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$$33 50..0 .000000 $335.00 $ 3 $335.00 $335.00 $335.00 $ 33 333 $ $3 3535 3.5..5055 $3$ 3 5 0..0 000
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G FF XX-99 88 88 11 88 22 33 11 G GFX-98818231 GF F X 8 88 1 GFX-98818231 GFX-98818231 FF 988 11 88 22 33 GFX-98818231 G X9 989 G X 9 888 212 383 121 G FX X83111 GG F X 9 8 8181 2 3 1
Wabash Sullivan Outdoor Chair Pewter Vein
Wabash Spyder Outdoor Picnic Table Black
Grosfillex® Pacific US092078 Amazon Green Fanback Armchair
Grosfillex® Table Top w/ Umbrella Hole Tokyo Stone
22”x24” Outdoor WabashSullivan Sullivan Outdoor Wabash Sullivan Wabash Outdoor Wabash Sullivan Outdoor Chair Pewter Vein Chair Vein W a b a s h S u l l i van Wabash Sullivan Chair Pewter Vein W a b a s h S u l l i v Chair Pewter Vein $114.60 Wabash Sul l i vaann O u t d o o r C h a i r P e w Veeiinn Outdoor Chair Pewter O oorrCChhaaiirrPPeew tteerrVVein OuuttddooWVM-SU9118P 22"x24" 22"x24"wt er Vein 22"x24" 22"x24" 22”x24” 22”x24” 22”x24” 22”x24”
75” WabashSpyder Outdoor Wabash Spyder Outdoor Wabash Outdoor Wabash Spyder Outdoor Picnic Table Black Picnic Table Black W a b a s h S p y d er Wabash Spyder Picnic Table Black W a b a s h S p y d Picnic Table Black $966.60 Wabash Spydeerr O u t d o o r P i c n i c T a b l eBlack Bl ack Outdoor Picnic Table O OuuttddoooWVM-SY110D orrPPiiccnni75" iccTTaabblleeBBllaacckk 75" 75" 75" 75” 75” 75” 75”
Case of 4 Grosfllex Amazon Grosfllex Pacific Amazon G sGrosfllex fGrosfllex lexx® ®Pacific PaaccifiPacific fccU US092Amazon 2 78Amazon Amaazzoonn Grosfillex® US092078 G rrroo lllle 00 $180.00 Green Fanback Armchair G ossfGreen fGreen lex®PP acifPacific cUSS009Armchair 9 2Amazon 07788AAm mazon Fanback G r e e n F a n b a c k A r m c h a ir Green Fanback Armchair Green Fanback Armchair G rree eennFFaannbbaacckkAArrm G mcchhaairir GFX-US092078 Case of 4 of 4 Case Case C aseeof ofof4444 Case ofof C as C aseof44
48”x32” Grosfllex with Grosfllex Table Top with Grosfllex Top G sf l leexTable xTable ®T Tabb Twith oppw/ w// Grosfillex® Table Top Grosfllex with G rrroo lllee o Umbrella Hole Tokyo Stone G ossfflll$184.00 lHole eHole x® ®Ta a bTop eTTStone opw w/ Umbrella Tokyo Stone Umbrella Tokyo U m b r e l l a H o l e T o k y o S t ne Umbrella Hole Tokyo Stone Umbrella Hole Tokyo Stone UUm llllaaHHoolleeTTookkyyooSSttoo mbbrreeGFX-99851302 onnee 48x32 48x32 48x32 48x32 48”x32” 48”x32” 48”x32” 48”x32”
W aahsss ivivvnvn W b sh WW a baa a S lluu llla n Wabash Sullivan $ 1 ..u6 6lluiuiilv0 0 Wabash b S illia aaaaannn Wabash W bb ah hh S W a ba s S uu llv $aaa$114.60 1ssa1 4hh4 .SSlSSSullivan W b aah1 s h W b ivn nr Vei n W a ba a S u l6 vll0 a $ 1 1sSullivan 4 O u t d o o r C h a i r P e w t e O u t d o o r C h a i r P O u t d o o r C h a i r P e w t e r V neiininn e w t e reV Vin Vein Outdoor Chair Pewter Outdoor Chair Pewter Vein O u t d o o r C h a i r P e w t e r Outdoor Chair Pewter Vein WVM-SU9118P O u t d o o r C h a i r P W Vrrh M U 1w O ttd oo rroo C aa w tw e8eP rtP e1 O uu ttodd o C iP P eeiinn O o C h ir9re9 P treV eVrreV Ouu do h ra eiV ieen W VC -hiSirS UP W VM M Sa U 9e1 11e1t8w 8P 22”x24” 22”x24” 22”x24” 22”x24” 22”x24” 22”x24” 22”x24” 22”x24” 22”x24” 22”x24” 22”x24” 22”x24”
W aaa ah hhpp S pp Wa a sah S yp dy0 reerr Wabash W a6 s ye Spyder $966.60 6 ..Spyder 6 Wabash W a b Wabash sss hh ddd W bb S yS rd W a$ b S yy $ 9bbsbb9 6 .SSpyder 6 0 W aaa ah sSpyder hhp S pp yeye d W a b sa6 S ypd d0 W a s S6 dreeeerrrr $ 9 6 6 O u t d o o r P i c n i c T a b lelB B lala aa O u t d o o r P i c n i c T a b l e aBc c kcccckkkk O u t d o o r P i c n i c T a b ela Outdoor Picnic Table Black Table Black Outdoor Picnic Table O u t d o o r P i Outdoor Picnic Table Black WVM-SY110D c n i c T a b llBlack M S Y 1a1 0leb D O ttd o roW P niniic b1 la B uud tto P iic T ee B riric P nn cc b eellB B llkaa OuO uO roo c icn c ba eb aBllc kcckk O uo tdd dooo oP P ic c T W VrV M S YT 1a 0a W V M S YiT 1T1 0D DllB 75” 75” 75” 75” 75” 75” 75” 75” 75” 75”75” 75”
W M PP WW V M U 9U 1118 1P 8PP W VM S U 91 WVM-SU9118P WVM-SU9118P V S 999 111 8888 WVM-SU9118P W M SS U 9U 11 1 P W VV M -SS U W VVM M S 9 WV V M SU 9U 1 W M S U 9118 18 1P P Mahogany Hi-Chair High Chair Mahogany Mahogany Mahogany Hi-Chair Hi-Chair G.E.T. High Chair Mahogany 20"x20" 20"x20" 20"x20" 20"x20" 20¾”x20¼”
W M WW V M SY 1 W VM M Y1 0D D 11011D 11D D WVM-SY110D WVM-SY110D WVM-SY110D V WVM-SY110D W M S 1S 1 W VV M -Y SS YY S Y 110 000 W VVM WV V M SY W M S1 Y1 D S Y 11011D 00D D Grosfllex Ibiza Table Grosfllex Ibiza Table Grosfllex Ibiza Table Grosfllex Ibiza Table Grosfillex® Ibiza Table Sandstone Round Sandstone Round Sandstone Round SandstoneRound Round Sandstone 46" 46" 46" 46" 46”
$$ 14...06.0 1 4 $114.60 $114.60 $$ 111 666600000 $1$$ 1 11 411.4..46446 6.0 $$114.60 1411
$ 96 9 $966.60 $966.60 $$ $696 600 0 $9$ 9$966.60 69666 66.6..66 6.0..60 06 66
l® ® cififUS092078 S 9 G ee P aa ffU cc U S 77 88 A m an zo G lxlllxle1 e1 ® TT b TT oop ppw/ G o foo P a ciP f1 S 0 9 20 00 72 80 A m a zo o GrGrosfillex® rG orsrro srfoo fsslss e ® T® a b ebl0 T po w /w Grosfillex® Pacific US092078 Amazon Table Top G ro slffe flxllxll® x® a zoo n G l® e x® leeo w//// Grosfillex® Pacific US092078 Amazon Grosfillex® Table Top w/ $180.00 $184.00 $ 8 0 ..S0 0 8 4 .a0blle0 0 Grosfillex® Amazon Grosfillex® Table Top w/ U 00 99 A m Grosfillex® Pacific US092078 Amazon Grosfillex® Table G rs xPacific P aa ccc cc U S 0 90 2 0 77 88 A m zzn nnn flllffflleff$ ll$ xxxx8 a.aa o w G rrro s lssllls P a® cP fii1 S 0 9 2 722 800 A m aA zm G T a® b p G rfrro xx T b llle T p w $ 8iiiU 0 .U 4 ® U S 9 7 8 A m G sfse ee xP ® P aa cic fnfU cc U S 0 9 2 0 7c 8 A m aa zzo oo nn G oo llxlle e1 TT al.a b TT pp/w/ G o s lfe a cP f1 S 0 9 20 00 72 80 A m a zaa o n GG ro orsro f ss e ® T® aT b ebT poow w /w G rfoo flxlele® x® G e x8 ® w// $ 8 0 0 $ 4 0 0TleekoekooTTop n F a b a c k A r m h a i r G r e e n F a n b a c k A r m c h a i r U m b r e l l a H o l e T o y o S t o G r e e n F a n b a c k A r m c h a i r U m b r e l l a H o l e T o k y S t o n en G r e e U m b r e l l a H o l e T o y o S t on Green Fanback Armchair Umbrella Hole Tokyo Stone Green Fanback Armchair Umbrella Hole Tokyo Stone Green Fanback Armchair Umbrella Hole Tokyo Stone n F a n b a c k A r m c h a i r U m b r e l l a H o l e T o k y o S t o nnee ee Green Fanback Armchair Umbrella Hole Tokyo Stone GFX-US092078 GFX-99851302 G r e e n F a n b a c k A r m c h a i r U m b r e l a H o l e T o k y o S t o G XnU 0aA 9rk2 2m 0 7 8ich X 9 5kT 1o 3o 0y2yS 2S G rreG e F a b an cS kb m crrc hm a8a rihraaiirr UUm bm rrebe lrlG lrG aeaFlF H o l9le9o Tl8 o y3 ttoS ntn e rrn en e n F a n c k A m eeF eF n F a b a c A c U e l a H e k o G eG e F a n b a c k A r h m b l H o e T o k y o o G rG e U m b l l a H o l e T o k o S t G X U S 0 9 0 7 X 9 8 5 1 0 FX-US092078 GFX-99851302 ooennee C as e4of 4 C as as eas of 4 48”x32” 48”x32” Case ofof4 48”x32” Case 48”x32” Case of 48”x32” C of Case 444 C as eee of 48”x32” CC as e of 48”x32” 48”x32” C as of44 48”x32” C ee4 44 48”x32” C as eas of 4of 48”x32”
0 $$ ...0 $818 1080 8.0..000 0..0 $180.00 $180.00 $180.00 $$ $1 $ 111 888 00 0000 $1$180.00 1 8 0 0 00
G FXU 788 GFGFX-US092078 F U S 9 2 0 7 8 G U S GFX-US092078 GFX-US092078 G XX U S GFX-US092078 G XX U S 00 9S 20 09 72 80 FFF X U S 000 999 222 000 777 G FXU S 02 90 27 08 GG F X U S 0 9 G F X U S 0 9 2 0 7788 88 Base Grosfllex Umbrella Base Grosfllex Umbrella Base Grosfllex Umbrella Base Grosfillex® Umbrella withFilling Filling Cap with Filling Cap with with FillingCap Cap Base w/Filling Cap Bronze Bronze Bronze Bronze Bronze
$ 0 $ 4 $184.00 $184.00 $184.00 $ $1 $ 11 88 000000 $818 1484 $1 1 8 4 0....0..0 0 $$ 11 888.4..40 444 000
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Ambience & Heating
Bromic® BH3030004 Bromic® BH3030005 Ceiling Bromic® BH3030004 Bromic® BH3030005 Ceiling Ceiling Mount Pole Smart Mount Pole Smart Heat™ Ceiling Mount Smart dining offer Mount Pole Smart Heat™ Prods 13-5/8'' Restaurants withPole outdoor something that Prods 17-1/2''Heat™ Heat™ Prods 13-5/8'' Prods 17-1/2'' people want – the ultimate outdoor dining experience. BMC-BH3030005 BMC-BH3030004 BMC-BH3030005 BMC-BH3030004 A leisurely lunch, an evening celebration with friends,
or a romantic dinner are more appealing in an outdoor setting with the right ambience and climate control. To help you create your outdoor experience, Sysco has the products to outfit your dining area.
Bromic® BH0110002 Bromic® BH0110002 Radiant Patio Heater Radiant PatioGas Heater Propane Propane Gas BMC-BH0110002 BMC-BH0110002 Sterno Product Flameless Tealight Candle 2.0T with Timer
Set of 4
Atomist nevoa Fan
Atomist Wall Mount Fan with Control Box Wall Bracket
Patio Comfort PC02CAB Patio Patio Comfort PC02CAB Patio Comfort Heater Vintage Comfort Heater Vintage Antique Bronze Antique Bronze AEI-PC02CAB AEI-PC02CAB
Atomist Fan with Pedestal and Control Box
Infratech C2024SS3 Motif Patio Comfort NPC05 SS Patio Comfort PC02JS Patio Infratech C2024SS3 Motif Patio Comfort PC02AB Patio Patio Comfort NPC05 SS Replacement Mediterranean Collection Paraclipse UV Patio Comfort Heater Paraclipse Mosquito Eliminator Paraclipse Patio Comfort PC02JS Patio Patio Comfort Patio Comfort Heater Jet Mediterranean Collection ComfortPC02AB HeaterReplacement Patio ComfortLamp Heater Stainless Steel (240V) for Mosquito Eliminator Cartridge Stainless Steel Mosquito Eliminator Comfort Heater Comfort Silver Vein Jet Stainless Steel (240V) Antique Heater Bronze Stainless Steel Silver Vein Antique Bronze 30 Watts AEI-NPC05 SS AEI-PC02AB AEI-PC02JS 14.5" AEI-C2024SS3 7.75x7x21" AEI-PC02AB AEI-PC02JS AEI-NPC05 SS AEI-C2024SS3
Infratech C2024SS1 Motif Infratech C2024SS1 Motif Contemporary Collection Contemporary Collection Stainless Steel (240V) Stainless Steel (240V) AEI-C2024SS1 AEI-C2024SS1
Infratech C2024SS2 Motif InfratechCollection C2024SS2Stainless Motif Craftsman CraftsmanSteel Collection (240V)Stainless Steel (240V) AEI-C2024SS2 AEI-C2024SS2
Sysco Marketing Services has you covered for all your Holiday marketing needs. Now that you have thought through your Holiday strategy, it’s time to spread the word about safety/comfort measures, and Holiday menu you have put in place. And Sysco Marketing Services has you covered with all our marketing tips, tricks and our services aimed to take the work off you, so you can concentrate on what you do best!
First and foremost, include those items that have higher profit margins, require shorter prep times, and transport easily while maintaining their quality. Review the 4Ps of menu engineering to help you strategize your menu and boost your profitability! Make ordering easy and mobile device friendly, encouraging them to return again and again.
SPREAD THE WORD
Frequent communication and marketing via all your social media channels is essential to reach your existing customers and capture new ones. To get the word out, post photos of your new Holiday items, including options for fruits and snacks and your Grab and Go menu items on all your social media channels.
Sysco Marketing Concierge is here to help you succeed! Contact us at 1-800-380-6348 or email@example.com 22
Have visible signage at all times. Consider patio easels, sidewalk signs, and banners. Sysco can help you create these. We believe “the bigger the better” for your signage so it can be spotted by those walking or driving by.
THETHE HOLIDAYS HOLIDAYS TOOLKIT TOOLKIT
for the HOLIDAYS
The holiday season is quickly approaching - are you looking for ideas for your business to increase customer traffic? Marketing your restaurant, gives consumers ways to find you and attract new customers through menu offerings and promotions. This holiday season, grow your customer base and increase repeat business by using these marketing tools to enrich the guest experience. Market to those that are out shopping and do not have time to cook by offering curbside and takeout specials.
Holiday Checklist Run specials for your menu or promotions for the holidays. Post your holiday hours and make your website festive with your brand, create cheerful holiday on-line communications. Choose a local charity to support during the holidays. Contribute a percentage of LTO items for donations or select a night for the charity. Be sure to market it! Choose a theme across all channels: website, social media channels, emails and blogs. Show your customers that you are ready for the holidays and help put your customers in the dining mood.
Remember to regularly update your social media, as customers are checking their social media feeds often. Create a promotion related to sharing their visit at your restaurant on social media. Get your staff involved in helping with your social media channels. Offer specials for customers to help you share your marketing. Request them to share pictures on their social channels. Send out holiday cards with your menu specials, drink specials, gift cards, decoration kits, cocktail kits, meal kits, etc.
Social Media This is a great time to put fresh content in front of your customers.The two content pillars that you should consider are calendar and conversational. Calendar Content is defined as event-based and seasonal, built around popular holiday sales, promotions, and launch dates. Conversational Content is designed to increase engagement with your customers. Ask for answers or poll your audience to learn more about their preferences. This will increase engagement and keep your brand top of mind. TIP: The more hashtags you see, the more chances for exposure and higher reach. Hashtag examples: #holidays, #partytogo, #tistheseason, #celebrate Social Post Copy Example: We love our customers and we want to hear from you. What’s your favorite Holiday Meal? Turkey or Tamales? We have both!
Email Marketing This is a great time to put fresh content about Holiday Specails in front of your customers. Email Subject Check out our NEW Menu! We are introducing Holiday options. Preheader How are you celebrating the Holidays?
TIP: Create an email campaign. Craft a simple email message about the new opportunity for your community and diners. Include photos of your products, menu and restaurant set-up.
THETHE HOLIDAYS HOLIDAYS TOOLKIT TOOLKIT
Let us Cook for You!
Now Offering Holiday Meals
with all the trimmings
Let your customers know that you have expanded your services to offer Holiday mealsÂ by communicating via these marketing essentials. Choose the marketing pieces that help you best communicate your message. 8X10 FLYER
11X17 POSTER 5X7 TABLE TENT
Holiday Cookie Kits Now Available!
4X6 QR CODE
Sysco Marketing Concierge is here to help you succeed! Contact us at 1-800-380-6348 or firstname.lastname@example.org MARKETING
Your Menu Content Focus on what you do best – provide a consistent, quality product that your customers can count on. Evaluate and update your menu considering the
4P’S OF MENU ENGINEERING: PROFITABILITY
Review current item costs and make pricing adjustments based on current market conditions. Identify areas where you can switch out ingredients to enhance profitability without compromising quality.
Feature your signature items – what are you famous for? Review past history or competitive analysis for key offerings.
Select items that require limited preparation and assembly. Cross-train your kitchen staff for maximum efficiency. Review and reduce your inventory to minimize stand-alone items and excess stock.
Ensure your items package and travel well – maintaining their quality and freshness. Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror dine-in experience.
THETHE HOLIDAYS HOLIDAYS TOOLKIT TOOLKIT
HARVEST LAMB SHANK Ingredients
HARD CIDER GLAZE
HARD CIDER GLAZE
2 cups 3 cups 1 tsp ¼ tsp
Heat all ingredients in a saucepan over medium heat until reduced by ½, about 30 minutes. Refrigerate in an airtight container up to 6 days. Makes about 1 cup.
Hard apple cider Sysco Classic brown sugar Grated Imperial Fresh ginger Fresh grated nutmeg
ROASTED SQUASH, APPLES AND ONIONS 2 1 1 large 2 tbsp ½ tsp
Fuji apples, cored and cut into wedges Butternut squash, peeled, seeded and cut into 1 x ½-inch slices Imperial Fresh white onion, halved and sliced Arrezzio Imperial olive oil Sysco Classic kosher salt
FOR SERVING 4 ½ cup
Sysco Imperial Sous Vide Rosemary & Mint Lamb Shanks Wholesome Farms Imperial unsalted butter, softened
ROASTED SQUASH, APPLES AND ONIONS
Toss all ingredients in a large bowl. Spread in a single layer on parchment-lined sheet pan and roast at 400˚F until tender and lightly caramelized, about 35 minutes. Refrigerate in an airtight container up to 6 days. Makes about 6 cups.
Warm Sous Vide Rosemary & Mint Lamb Shanks in packaging in a saucepan of simmering water until heated through, about 5 minutes. Remove packaging and transfer lamb and sauce to a sauté pan over medium heat. Cook until lamb is slightly charred and sauce has mostly reduced, about 8 minutes, basting occasionally. Warm roasted squash, apples and onions in oven at 400˚F until heated through, about 8 minutes. Heat hard cider glaze in a small saucepan over high heat until simmering, about 2 minutes; whisk in butter. Transfer roasted squash, apples and onions to serving plate; serve topped with lamb and glaze.
The Sysco iCare program is designed to make you more efficient, increase your profitability and make it easier for you to manage your operations. The intent is to help drive business in the front and back of house with our holistic collection of offerings, encompassing our specialized services, restaurant technology, tools, partnerships, and personalized consultation.
We have partnered with best-in-class companies to make sure our customers have the right tools to optimize their business and increase traffic.
FAMILY STYLE THE MEALS TOOLKIT THE HOLIDAYS HOLIDAYS TOOLKIT TOOLKIT
FAMILY STYLE MEALS TOOLKIT
FAMILY STYLE MEALS TOOLKIT
FAMILY STYLE MEALS TOOLKIT
FAMILY STYLE MEALS TOOLKIT
Do you need your menus and marketing pieces printed? Sysco has you covered with our iCare Print Partner IMT (Integrated Marketing Technologies). Whatever your needs are for printing, whether it be posters, banners, floor decals, menus, or other marketing materials, Syscoâ€™s partnership with IMT provides you affordable negotiated rates for printing. Sysco Concierge Services can also help you customize any of the materials in this toolkit. Contact us at 1-800-380-6348 or email@example.com
IMT IS A ONE-STOP-SHOP PRINT SOLUTION. Their digital cutter with OptiScout software has all the tools you need for custom menu work.
NEED HELP WITH HOLIDAY PLANNING?
Contact your Sales Consultant or Sysco Marketing Concierge at 1-800-380-6348 or firstname.lastname@example.org
Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations.
Holiday Solutions Toolkit, 997573, Corporate