ADVERTORIAL
MedSign Launches Telehealth Into the Future
MedSign is proud to introduce Qortex®, the No. 1 senior-approved Telehealth solution that integrates the home television with its communication technology to virtually connect millions of previously unreachable, underserved elderly Americans, giving them equal access to medical professionals, family and friends, and products and services without the need of a computer or smartphone. While telehealth is a crowded fıeld due to competing delivery models, Qortex is a scalable, patient-centric solution that offers a distinct advantage that separates it from the competition. Qortex is the fırst and only universally intuitive, TV-based communication platform that delivers telehealth connectivity and a variety of services through the television. Its platform brings the hospital into the home, connecting all demographics — especially the elderly and disabled, many of whom are technology averse. Qortex enables telehealth services through the technology they know best — their own TV — all in the comfort of home. Qortex’s novel approach to senior connectivity signifıcantly improves access to care, effıciency, and clinical outcomes for millions of older adults who are receiving home healthcare or have diffıculty traveling to offıce visits for chronic care management. The ubiquitous availability and simplicity of the Qortex system transcends traditional socioeconomic barriers and has the potential to not only lower the thresholds for accessing care, but to also truly increase productivity for clinical professionals. Any customer-approved person (medical professional, family, or friend) can access the Qortex network using their own computer or smartphone. No other system in the market space can assert or claim such accessibility, ease of use, and interoperability. MedSign
For more information, visit www.medsign.com
8
READ MORE AT FUTUREOFPERSONALHEALTH.COM
The Medical Futurist Weighs in on the Future of Healthcare Dr. Bertalan Meskó, Ph.D., is the director of The Medical Futurist Institute, which studies how sci-fı technologies can become a reality in medicine and healthcare. He explained why patient-fırst technologies must be a driving force in the future of healthcare tech. Over the past year, where have you seen technology make the biggest impact in terms of the way patients access care? Any technology that supports at-home care. The pandemic has led to an incredibly quick technological adoption worldwide. Physicians and patients had to learn to use telemedical services in the span of weeks in 2020, otherwise they wouldn’t have been able to receive or provide care. If we can put the cultural transformation healthcare needs now next to this skyrocketed technological adoption, we might save a decade’s worth of progress in digital health.
What technology should healthcare providers be prioritizing today? It’s certainly not one or two technologies healthcare providers should be prioritizing today. Instead, they should embrace two approaches: patient design and digital health. Patient design means you involve patients on the highest level of decision-making in the organization, meaning you only design physical facilities, treatment processes, and guidelines or even products with them. Embracing digital health means healthcare providers acknowledge the cultural part of healthcare’s transformation. One example clearly shows what it means in practice. If you focus on a given technology, such as virtual reality, and give devices to patients staying at the hospital for longer times expecting that they would feel less pain by virtually swimming in the ocean or visiting other countries, you won’t succeed. But if the caregivers of patients take part
PHOTO: ANDRÁS ZOLTAI FOR DR. BERTALAN MESKÓ
MedSign’s breakthrough TV-based technology means quality healthcare and equal access for everyone, without needing a computer, smartphone, or tablet.
in the process, acting as coaches to discuss the expectations, the technology, and the whole experience, researchers have been able to prove that patients’ pain scores get significantly lower. What will healthcare look like in the next fıve years? Patients will be empowered, easily and routinely reaching out to technologies, information, peer support, and second opinions. Digital health technologies will make them the point of care, meaning they will be able to receive care wherever they are through the technologies they and their caregivers use. We will see fewer interfaces in the doctor-patient meetings allowing two people to have a meaningful conversation while being surrounded by invisible, seamless technologies. Medical professionals will closely work with automation, especially artificial narrow intelligence, to remove the repetitive components of their job.