CAN’T CAKE MY EYES OFF YOU

SNAPSHOTS OF CARDIFF’S FOOD SCENE

In the pink at LetThemSeeCake

MARIE FRANCESCA ALL PHOTOS ©

CAKE MY DAY As Julia Child said, a party without a cake is just a meeting. That’s how the saying goes at LetThemSeeCake which has opened up a brand-new shop in the heart of Cardiff , overlooking Victoria Park.

The business was established in 2017 and its fi rst premises was a classroom above Pettigrew Bakeries in the same area of Cowbridge Road East, but when an opportunity to move to a ground-fl oor unit presented itself, it was too good to miss.

“The initial business model was cake classes and celebration cakes made to order,” says Ryan Rowe, who runs LetThemSeeCake with partner Gareth Davies, an award-winning sugarcraft artist. “Once Covid hit and we were in lockdown, we shifted to a delivery service, which was great in helping us spread the name through Cardiff . Then, at the start of summer, we were aware that there would be an opportunity to move our shop.

“Even with the current situation surrounding coronavirus, we thought this would be a great move and it would give us the opportunity to showcase LetThemSeeCake with a fabulous shop front. It also just so happens that we’ve lived in the fl at above our new shop all this time anyway, so it’s been a wonderful stroke of serendipity.”

The gorgeous new shop – which is a visual experience as well as a tasty one – sells handcrafted cupcakes, cookies, macarons, doughnuts and blondies as well as celebration cakes to order, dried fl owers, cards, and gifts.

“We both love the Victoria Park area,” says Ryan. “We feel it has such a thriving community feel to it, not to mention the other great independents in the row of shops that we have in the area.” For more: www.letthemseecake.com

Shop-front heaven overlooking Victoria Park

Gareth Davies and Ryan Rowe run the joint