PHOTO @JONCRAIG_PHOTOS OK, Boomtown: Greg puts the questions to Lucy and Graham
HEAR THEM ROAR
Wake the Tiger – the extraordinary St Philip’s attraction created by the team behind Boomtown – won not only the Leisure and Tourism gong at this year’s Bristol Life Awards, but the overall, best-in-show, crème-de-lacrème, Platinum. We’d visited, of course – we were first through the doors, and had been duly amazed – but at our recent Business Club we got the full story… 64 I BRISTOL LIFE I www.mediaclash.co.uk
SO, WHAT IS an Amazement Park, when it’s at home That’s the first question put by MediaClash chief executive Greg Ingham to Wake the Tiger’s co-founder Graham McVoy, and sales and marketing manager Lucy Jarjoura. “OK,” says Graham. Deep breath. o, this is a definition that we’ve been working on: it’s a transformative and empowering space, that uses art as an invitation to connect and inspire positive change.” That’s cleared that up, then. Next: what was it like to create (and promote, and attract investment in) something that had never existed before, that was even quite difficult conceptually to explain, and to turn it into a viable business? And what was the initial vision? “We wanted to bring the creative spirit of Boomtown into a permanent location that was accessible for all,”