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CIDER HOUSE RULES At fourth-generation family dynasty Thatchers, it’s clear the apple doesn’t fall far from the tree… Words by Georgia McGovern
68 I BATH LIFE I www.mediaclash.co.uk
THE SUCCESS STORY of Thatchers isn’t just about greattasting, world famous cider. It’s also a tale of family dynasties, apprenticeships, and good ‘core’ values, as we discovered when Martin Thatcher – MD of Thatchers cider – was interviewed by MediaClash’s chief exec Greg Ingham at a recent Bristol Life Network Lunch. From its home base at Myrtle Farm in Sandford, at the foot of the Mendip Hills, Thatchers has been dedicated to honing the craft of ciderking ince ith the th generation now ready in the wings to keep the tradition alive. Martin, who represents a fourthgeneration of cider-makers in the business, has farming in his blood, describing it not as a career, but an all-consuming way of life. It’s precisely this kind of immersive thinking that has propelled Thatchers into its top spot in the South West –