Page Left: On Your 6 is run by Dan Marshall, Gary Crowell, John Griffin and Mike Nicosia. Page Right: The company seeks to elevate everyday heroes instead of being a celebrity-backed brand.
On Your 6 is a bourbon that backs everyday heroes Some distilleries build their brand around their greatgreat-grandmother’s recipe, handed down through generations. Some make a splash with a celebrity spokesman. But when the founders of On Your 6 were looking to launch their bourbon, they looked to the everyday people who go above and beyond in their daily lives.
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“We wanted the hero, or the celebrity, to be an anti-celebrity brand,” said John Griffin, co-founder and CEO. “We created a brand that made celebrities out of everyday heroes and communities.” Griffin, who has a background in law and lobbying, co-founded the company with former Apple Vice President of Services Marketing Jon Gieselman and a pair of Navy veterans, Mike Nicosia and Dan Marshall. Nicosia and Marshall told Griffin that doing multiple tours in Iraq and Afghanistan, their heroes were not just people they served with, but particularly the people back home who took care of their families. “Their heroes were the firefighters that boarded up their house and took care of their kids when there was a hurricane, the teachers that spent extra time doing work with their kids because they knew something was off at home,” Griffin said. “There were nurses who took care of the kids when they were sick, and the police officers that showed up as a father figure at a Little League game. They wanted J U LY 2 0 2 6 u 802spirits.com | 7