COMMUNITY
SPRING 2016
BEAUTY EXPERT GOES VIRAL y
DEEPICA MUTYALA, BBA ’11
On-Air Beauty Advisor
E
ARLY LAST YEAR
TO M N E W TO N
Deepica Mutyala made a leap of faith. She quit her job with online beauty retailer Birchbox to go out on her own. Just one year later, her beauty-focused YouTube channel has 10 million views and 50,000 subscribers. Her beauty segments are a regular feature on NBC’s Today show and she has clients across the beauty industry. Mutyala, 27, decided to take the leap after the second video she produced for her own website, Deepicam.com, went viral. The video shows how to mask dark under-eye circles using red lipstick. >
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