LINCOLN CHAMBER OF COMMERCE
PRSA nebraska
2022 Paper Anvil Awards FLAGSTAR BANK & BROWNSTONE BOYS Category: Influencer Marketing Client name: Flagstar Bank Company name: Bailey Lauerman Flagstar Bank, one of Forbes’ 2022 Top Banks in America, recently launched their first-ever influencer campaign with the Brownstone Boys, a nationally known DIY and renovation influencer. To support this, Bailey Lauerman launched a sponsored five-part video series on YouTube with the task of generating awareness on Flagstar’s growing channel while also promoting the bank’s expertise within the home lending space.
FNTS ACCOUNT-BASED MARKETING CAMPAIGN FOR PROSPECTIVE CLOUD CLIENTS Category: Reputation/Brand Management Client name: FNTS Company name: Lukas Partners
ONE CHOICE RENEWS LIVES Category: Student: Outstanding Campus Event Student team: UNO PRSSA Creative by: UNO PRSSA The University of Nebraska at Omaha PRSSA chapter held the “One Choice Renews Life,” campus event to create greater awareness of life-saving organ donation. In collaboration with Live on Nebraska, UNO PRSSA hosted a two-part campus event on April 14 that featured a panel with organ and tissue recipients and a caregiver. With a butterfly theme, the team set up an arts station and informational tables.
To increase brand awareness in the marketplace and enhance FNTS’ reputation as a trusted IT advisor to organizations nationwide, FNTS launched an accountbased marketing campaign to meaningfully connect with prospective clients in the new normal. The campaign, executed by FNTS and Lukas Partners, leveraged FNTS’ thought leadership and promoted new services for FNTS’ core cloud capabilities.
ARTS, BEATS & EATS Category: Influencer Marketing Client name: Flagstar Bank Company name: Bailey Lauerman Flagstar Bank, one of Forbes’ 2022 Top Banks in America, recently paired an influencer campaign with a local event sponsorship of Soaring Eagle Arts, Beats & Eats. A total of six Detroit-based, foodcentered influencers were brought to the event to shoot real-time content, share the lively dining scene and feature Flagstar’s Culture on the Fourth space, an area dedicated to supporting diverse vendors.
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