64 Places | middle east
rEgioNAl focuS
illustration: Chris ede
ThE MiDDlE EAST The challenges facing the ad scene in MENA are as the grains of sand in its deserts, ie there are a whole bunch of ‘em. The need to sell to hugely diverse cultures; to navigate censorship; to attract increasingly social network-savvy consumers who want a chat not a pitch; to name but a few. Despite this, Joe Lancaster meets industry leaders thrilled by the region’s superfast rate of change and the fresh spirit of daring and artistic flowering inspired by the Arab Spring
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1/24/14 7:26 PM