BEHIND THE BRAND: LEGAMI RIGHT: Legami products span 16 worlds including home, kitchen, tech, travel and of course, stationery.
Inside the Legami Dream
INSET BELOW: Legami now has 80 boutiques across Italy.
From its iconic book strap to the cult-favourite erasable pens, Legami has become a symbol of innovation, joy, and quality in everyday products. This year, the brand is set to expand further into North America and Asia, building on its success in Europe and its immersive retail experiences.
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INSET RIGHT: Solar panels on the roof at Legami’s headquarters meets its energy needs.
egami began life in 2003 with an idea from founder Alberto Fassi that led to the first iconic product: the book strap. Now, more than 20 years later there are over 5,000 products belonging to 16 different and ever-evolving merchandise categories (Legami calls them ‘worlds’), from calendars and diaries to stationery products, from tech to housewares and even games, beauty and travel essentials. All at affordable prices and aimed at a broad and diverse market. Alberto Fassi is very much still at the heart of the business, leading and coordinating the research, product and design teams at the headquarters in Bergamo, where all the products are designed and where the majority of the company’s 600+ employees work. “The essence of Legami’s philosophy revolves around the value of positive emotions, dedicated to bringing joy into
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everyday life with its range of products,” states the Legami Sustainability Report. “Every component, every detail, is meticulously crafted to exude cheerfulness and optimism. At every stage, from inception to execution to distribution, the focus remains on offering the best to customers.
With this in mind, quality and safety take top priority. To guarantee this, we have consistently implemented rigorous high standards for both the materials utilised and the characteristics of the final product.” But there is one Legami product that really stands out; the erasable pen. First introduced in 2018, these
SUSTAINABILITY AT THE HEART OF BUSINESS In 2023, Legami became a Benefit Corporation. A Benefit Corporation is a virtuous and innovative legal form of enterprise that balances the economic interests of the company with those of the community, environment and all stakeholders. Choosing to become a Benefit Corporation is another step towards creating shared value in a responsible, sustainable and transparent way. “Environment, social responsibility and governance are three interconnected dimensions that define a company’s commitment to sustainability,” says Massimo Dell’Acqua, managing director. “Our stakeholders - customers, employees, suppliers, communities, investors - are crucial to the business ecosystem. Legami goes beyond merely offering products or services; it is a team of people working together to achieve common goals in the interest of all.”
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