Inset: The new Octonauts Rollercoaster Adventure is proving a big hit with visitors to CBeebies Land.
Come and Play Alton Towers Resort is home to the very first CBeebies Land; a range of uniquely themed rides, attractions and live entertainment. For the first time ever, CBeebies viewers can step right into the world from Postman Pat, In The Night Garden and Tree Fu Tom; all in the one place.
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Beebies has long been the number one TV channel for preschool children and their families, but in an ever-competitive market for preschool brands, it’s no longer enough to be just on TV. Parents and children want to have days out with their favourite characters in the real world as well and CBeebies Land gives families another new way to experience the brand. In May 2014, Alton Towers opened CBeebies Land in association with BBC Worldwide. CBeebies Land has been incredibly popular with a significant increase in the number of young families (with children under six years old) visiting Alton Towers; a previously under-represented demographic at the theme park. There’s also been an increase in leisure room nights
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booked at the on-site hotels. “We’ve had so much positive feedback about CBeebies Land, it’s really hitting the mark for young families, delivering fantastic memorable experiences,” says Wayne Burton, head of product excellence. “We wanted the programme and character choices to be the right ones for the children, so we spoke to hundreds of young families to get their input and ideas. Through focus groups and surveys we made the decisions on what were the right characters
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THE GIFT SHOP
The on-site toy shop’s top selling properties: ■ CBeebies bugs ■ The Night Garden ■ Postman Pat ■ Something Special ■ Tree Fu Tom
Above: The In The Night Garden boat ride is one of the most popular rides. Below: Iggle Piggle’s Floaty Boat playset is one of the toy shop’s best sellers.
and shows for each attraction.” For young CBeebies fans, a day out at CBeebies Land is quite an experience. It is a separate area to the rest of the park covering around five acres. There are a number of rides suitable for even the youngest guests, bringing to life some of the most-loved characters from CBeebies, including the In the Night Garden Magical Boat Ride, Postman Pat’s Parcel Post, Get Set Go Treetop Adventure, Something Special Sensory Garden, Nina’s Science Lab, Numtums Number
PROGRES SIVE PRESCHOOL
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