FOCUS ON: WORLD BOOK DAY
WORLD BOOK DAY PRODUCTS
Also in the new Book Day range are Rubies career costumes. This collection seeks to bring back play to dress up with unique accessories and fresh perspectives. The collection features both Modern Nurse and Modern Chef costumes which come with printed tops and trousers, as well as key accessories such as a syringe, stethoscope, a chef’s hat and cooking utensils. Widmann’s new Baby Animal Plushies combine adorable design with maximum comfort and practicality. Made from ultra-soft, skin-friendly plush, they keep little ones warm while allowing free movement and with a wide range of animal designs, they lend themselves perfectly to Book Day dress-up.
Rubies’ career costumes collection features another modernday profession: the Delivery Driver. This distinctive costume also features a delivery backpack and felt food accessories, bringing this culinary career to life. Rubies has also refreshed a classic with its new Construction Worker costume. Featuring a detachable saw, spanner and soft hat.
As the official dress-up partner of The World Book Day charity, Rubies has introduced a ‘Storybook’ range which perfectly taps into the spirit of World Book Day by blending wild adventure with reality. The range features a squirrel, a monkey, a wolf and a bear. Each costume comes with a full-body jumpsuit and unique headpiece which bring that adventurous spirit for Book Day.
Smiffys new Peter Rabbit costume range for children aged two to nine years features all in one designs of the two iconic characters - Peter Rabbit and Flopsy. In a soft, plush fabric with character hoods and printed illustration detail, these costumes are perfect for Book Day and children’s parties.
Following trends on educating toilet habits and training, Rubies new Pooper the Brave tabard is a quirky character complete with a designated toilet paper hole and detachable fly, this comedic costume is certainly going to leave a mark.
World Book Day is all about imagination and Rubies’ Adventurous Robot and Dashing Prince costumes are meant for fantastical adventures. The Dashing Prince will turn any budding royal into a gentleman full of charisma. The Adventurous Robot brings in some mechanical chaos with 3D elements along the shoulders and sleeves and a classic Robot shaped helmet.
The new The Very Hungry Caterpillar range from Smiffys launches in time for Book Day, including both Caterpillar and Butterfly costumes that incorporate the iconic illustrations and bright, vibrant prints associated with Eric Carle’s beloved work.
Bolstering its impressive portfolio of Netflix brands, Rubies is excited to welcome Roald Dahl costumes with Matilda landing in time for World Book Day 2026 and many more to follow.
Widmann’s Fast Costume Kids lets children instantly become their favourite heroes, performers or action figures, which can be easily tied to book characters. Easy to wear and comfortable for active play, these outfits are perfect for World Book Day.
From 2025’s hit film KPop Demon Hunters to fan favourites like Paddington and Bluey, Rubies is determined to make this World Book Day one to remember.
JANUARY/FEBRUARY 2026 PROGRESSIVE PARTY EUROPE
38-39_World Book Day.indd 2
39
14/01/2026 16:11