FOCUS ON: SPRING FAIR
This year’s show is particularly significant as Widmann officially presents its strategic partnership with Fancy Dress Wholesale. “In February 2025, Fancy Dress Wholesale became the official UK wholesaler for Widmann, expanding the UK offer through a customerfirst logistics model,” says Cesar. “Widmann is making significant investments in the UK market, with the clear objective of further consolidating its position as a reliable, trend-driven partner within the fancy dress and party sector. “Exhibiting at Spring Fair allows us to showcase not only our latest product launches, but also our long-term vision and commitment to this important market.” Scott Pickworth, sales representative, UK & Ireland, adds: “By combining domestic warehousing with access to a much broader imported assortment, the partnership significantly strengthens the UK supply chain and overall service level.” In early 2025, the joint venture of Folat and Riethmüller set sail towards a future full of opportunities for innovation, growth and greater value for its customers. Behind the scenes, the companies have been working seizing opportunities, embracing fresh impulses and collaborating as partners. Folat’s new partnership with Anagram closed 2025 on a high note as it gears up for Spring Fair 2026. “Spring Fair 2026 will be a notable and exciting moment where we present ourselves together as Europe’s biggest one-stop shop for party products,” says Daan Nieuwland, ceo, Folat & Riethmüller Europe. “We’re not just bringing two party worlds together, but three. Folat, Riethmüller and Anagram are primed for an even bigger world of celebrations, with more to come.” Below: Hootyballoo has a number of new collections including Rococo Cherries.
Above: Gemar is returning to Spring Fair with its largest ever offering. Left: The Pretty Princess range from Folat will be on display at the show.
Returning to the show with its biggest ever offering, is Gemar. UK director, Mark Drury comments: “We are excited to showcase our largest ever launch of new products at this year’s Spring Fair. Expect inspiring new colours, fresh themed designs and a wide range of balloons and retail solutions created to spark creativity and help your business grow. “Visit us and enjoy live demonstrations from some of the most talented balloon artists in the industry, each filled with practical tips, creative techniques, and ideas you can use to create stunning and profitable balloon displays. “After each demonstration, there will be an opportunity for one-on-one conversations, perfect for getting personalised guidance or asking questions.”
Summing up, Jackson explains: “Spring Fair offers the widest, most comprehensive showcase of party, celebration and seasonal products in the UK. From everyday party essentials to premium décor, balloons, dress-up, gifting and licensed ranges, the show brings together both the biggest names in the sector and breakthrough new suppliers you won’t find anywhere else. “Spring Fair also gives party buyers direct access to the brands behind the year’s biggest IP and licensing opportunities. From characters and entertainment properties to lifestyle collaborations, the show offers a unique chance to see how licensing will influence party retail in the years ahead. “For party retailers looking to stay ahead of trends, expand ranges and build supplier relationships that drive growth, Spring Fair is simply the most important buying opportunity of the year.”
Content rich
As well as the plethora of exhibitors at the show, Spring Fair has a comprehensive content programme planned for the 2026 edition. Jackson explains: “Spring Fair 2026 is not just about transactions, it’s about future-proofing your business. The show’s content programme is built to address the real issues retailers face today: digital transformation, ethical sourcing, experiential retail, licensing, trend forecasting and independent retail resilience. “Check out the full programme at www.springfair.com and make time to invest in yourself and your business with some incredible free advice.”
JANUARY/FEBRUARY 2026 PROGRESSIVE PARTY EUROPE
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