FOCUS ON: SPRING FAIR
Returning to the NEC Birmingham from 1 – 4 February, Spring Fair will bring together over 1,200 exhibitors and more than one million products. Progressive Party finds out more about the plans for the show itself and what party exhibitors have in store.
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Below: A wide range of party essentials will be on display at the 2026 show.
n 2026, Spring Fair organisers are focused on evolving the traditional trade show into a ‘living marketplace of ideas’ with innovation, inspiration and networking at the heart of the experience. Jackson Sabo, portfolio director, Spring Fair 2026, explains: “With a bold, creative theme, Retail Alchemists: Masters of the Mix, we’re celebrating the dynamic mix of product, design, storytelling and technology that drives successful retail today.” The organisers have worked to improve the overall feel of the show for buyers this year. Jackson outlines: “2026 brings the most significant redesign we’ve implemented in over a decade. To support our Retail Alchemists theme, we’ve created immersive, sensory-rich feature spaces that make the show more navigable and experiential. “The introduction of Design at Spring Fair, the return of Glee into the Spring Fair footprint and improved visitor flow between Home, Gift and Fashion create a more cohesive buying journey. “There is so much
Above: Spring Fair is offering a Buyers’ Retreat in 2026 – a space for reflecting and recharging with complementary hospitality and space for meetings.
value-added experience to the show. It truly has evolved from a marketplace into an experience; a living, breathing celebration of retail’s power to inspire, connect, evolve and transform.” For many party exhibitors, Spring Fair plays a key role in the calendar. Cesar Campos, sales and international development manager, Widmann, explains: Spring Fair plays a key strategic role in Widmann’s continued growth and development within the UK and Ireland markets. “The show represents an essential platform to strengthen our commercial presence, reinforce long-standing relationships with retailers and distributors, and actively engage with new prospects across the region.” Below: Folat’s Shining Glam collection is a classic with a twist. Affordable for all and attractive to most, this a mix of timeless gold, black and silver, with playful icons. Perfect for celebrating milestones, the collection offers all the big ages on balloons, banners and napkins. banners and napkins, as well as a simple ‘Happy Birthday’.
32 JANUARY/FEBRUARY 2026 PROGRESSIVE PARTY EUROPE
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