EVENT PREVIEW: SPIELWARENMESSE
focusing on the incredible launch of K-Pop Demon Hunters product at the start of the year, followed by huge theatrical releases for The Mandalorian & Grogu, Spider-Man: Brand New Day, Supergirl, Paw Patrol: The Dino Movie, Minions & Monsters and of course, Avengers: Doomsday. “Looking at other big opportunities, Rubies now has The Mandalorian & Grogu stock available to celebrate the first Star Wars movie to be released in over seven years. The Mandalorian looks set to continue its success on the big screen after being one of the highest streamed originals on Disney+. Marvel also anticipates a huge year with Spider-Man: Brand New Day and Avengers: Doomsday with Rubies set to be suited up with a range of products for Marvel’s stand out character, Earth’s Mightiest Heroes and a major villain with Doctor Doom set to be a sensational commercial prospect. “It is going to be a super this summer with Supergirl, Paw Patrol and Minions & Monsters offering retailers further optimism for a renaissance of dress up and roleplay products in the toy market. The scope of Rubies portfolio is impressive for 2026 Carnival and leading to a Saturday Halloween, the potential for dress up is at its peak next year.” Gemar has an array of new products to launch at the show, as well as snacks for visitors. Gloria Veta, brand and sales director, explains: “As the Toy Fair opens, Gemar balloons is ready to surprise and inspire visitors with a colourful array of new innovations. This year, we’re unveiling fresh shades in our collections, offering a playful twist that we can’t wait for attendees to discover. “Alongside these, we’re thrilled to present the 2026 calendar, Gemar in Bloom, where balloons intertwine with flowers to create elegant and imaginative displays. Visitors will also find brand-new products, prints and
Left: Widmann brings confidence and playful extravagance to the show with its Faux Fur & Plush line. Below: There’s always a party on the Smiffys stand.
accessories, adding further creativity and versatility to our assortments. “Exhibiting at the Toy Fair is all about experiences: the energy, the ideas and the connections. And at our stand, guests can also enjoy freshly baked pizza - a little taste of Italy alongside inspiration and innovation. After all, Italian cuisine is now UNESCO heritage… the perfect excuse to indulge while exploring balloons. “We look forward to welcoming partners old and new, sharing creativity and showing how Gemar balloons continues to bring colour, elegance and imagination to every corner of the market.” Widmann is a long standing exhibitor. Cesar Campos, sales and international development manager, tells PPE: “Widmann has been exhibiting at Spielwarenmesse for many years and the show remains one of the most important moments of our year. It gives us the opportunity to meet long-standing partners, welcome new customers, strengthen relationships and present the collections that will define the upcoming season. “In 2026, we will continue a tradition Left: The new Djamilla range of wigs from Boland will be on show at Nuremberg. Below: Club Green’s Hootyballoo collection is expanding at Spielwarenmesse.
that has always distinguished us: bringing to Nuremberg a wide range of brand-new products, innovative concepts and fresh lines designed for a market that evolves every day. “Our motto for this edition – dress the dream, live the party - perfectly captures our vision: offering a modern, creative and forward-thinking approach to partywear. Widmann will unveil an exceptional number of new lines, created for all ages and all occasions. Our mission remains unchanged: to make every celebration unforgettable” Boland is returning to the show after a break. Mark Brett, sole UK agent, outlines: “Boland is back with a bang. Boland is showing once again, not having exhibited since 2020. Spielwarenmesse is the only European exhibition that has an entire hall dedicated to party and dress up. All the major suppliers exhibit and it is the one opportunity that buyers from Europe and way beyond are able to see so many party related items under one roof. “Like any trade show, product is very important, but so is the ability for suppliers and buyers to reconnect, especially those who are perhaps geographically out of accessible orbit. After ‘showtime’ there is no exhibition town better suited to spend down time with buyers and colleagues alike, than Old Town Nuremberg . “Boland will be previewing its new 2026 catalogue with a vast array of new products.” New for 2026, will be a joint stand for Folat and Riethmüller, as the companies set sail for a future full of opportunities for innovation, growth and greater value for their customers. “Behind the scenes, we have been working tirelessly - seizing opportunities, embracing fresh impulses and collaborating as partners,” says Daan Nieuwland, ceo at Folat & Riethmüller Europe. “Now, Folat’s new partnership with Anagram closes this transformative year on a high note as we gear up for Spielwarenmesse 2026. We will proudly present our brand-new party ranges, including an exciting selection of licensed party products. Come and feel the magic in our bigger, bolder and better booth. “Spielwarenmesse 2026 will be a notable and exciting moment where we present ourselves together as Europe’s biggest one-stop shop for party products. We’re not just bringing two party worlds together, but three. Folat, Riethmüller, and Anagram are primed for an even bigger world of celebrations, with more to come.”
JANUARY/FEBRUARY 2026 PROGRESSIVE PARTY EUROPE
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