46-49_Spring Seasons.qxp_Grid 08/07/2025 17:00 Page 1
FOCUS ON…SPRING SEASONS
SPRING IN THEIR STEP
The big four of Mother’s Day, Valentine’s, Father’s Day and Easter pull in £166.4milion of the industry’s £1.5billion turnover in single cards, according to the GCA’s Market Report. With all of 2025 Spring Seasons now ticked off and attentions have turned to next year’s events, PG takes a look at the latest thoughts and trends on these events that put spring in our step…
As a favourite time of year for many, with the weather gradually improving and the promise of the hazy days of summer to come, spring is also tops for the greeting card industry. Featuring four of the main five cardsending occasions in the year, the Spring Seasons of Mother’s Day, Valentine’s Day, Father’s Day and Easter are pretty well the biggest events after Christmas – although thank you teacher sends is right up there too. “We stick to the big three when it comes to Spring Seasons, that’s where we can bring the most LOLs for our customers,” explained Rosie Made A Thing’s Right: The Rosie team have fun designing for Spring Seasons.
46 PROGRESSIVE GREETINGS WORLDWIDE
Left: Louise Tiler keeps captions open. Below: Ling covers all four seasons.
marketing manager Emily Snelson. “We’ve dabbled in mugs and coasters for Mother’s Day and Father’s Day, but we’re not
planning to branch out into other seasonal occasions product for now. “We like to have a balance of funnies and sentiment – Valentine’s Day works best for us when we lean into cheeky humour. Annoy You was our bestseller to indies this year – nothing says love like being mildly irritating forever! “Mother’s Day humour is a bit more subtle, our Mum Of The Year card was our top performer. And for Father’s Day, the Tech Support design led the way – no surprises there! This year, we added a dogthemed card into Valentine’s, inspired by our sales of pet-related products across other categories. People love dogs.