36-37_M&G.qxp_Grid 08/07/2025 18:39 Page 1
IN CONVERSATION WITH… MUSEUMS & GALLERIES
ABOVE When newspapers were all broadsheet, they had to be folded in half to fit on the counter so the best place on the front page was above the fold – and that’s just where Museums & Galleries’ latest sub-brand The Fold sits! The publisher hit PG Live 2025 with a bang unveiling what group creative director Ben Dorney described as a “three-course meal” of significant launches across both M&G and M!nt Publishing. The publisher’s team of agents had an early start at PG Live’s opening day in June, as the family-run company had kept the new developments under wraps during set-up, before revealing the complete set just before the show officially opened. The ‘main course’ was the unveiling of The Fold, a fresh sub-brand spanning two art collections which takes the publisher deep into contemporary design, totalling over 80 cards. “The Fold’s launch at PG Live surpassed our wildest expectations,” explained M&G’s licensing manager Eddie Clarke. “So much positive reaction and so many kind comments! Orders have been flooding in, and the 36 PROGRESSIVE GREETINGS WORLDWIDE
Contemporary creatives are being championed in Museum & Galleries’ fresh sub-brand The Fold, which in conjunction with launches from sister company M!nt Publishing, dazzled buyers at the PG Live launch in June, while the group’s expanded home and giftware collections caught the eye at the recent Exclusively Housewares show.
Above: The Fold had its own dedicated section on M&G’s stand at PG Live. Right: M&G’s sales agents were all at PG Live before the show opened for The Fold to be unveiled. (Left-right) licensing manager Eddie Clarke, co-owner Debbie Williams, agent Rosie Trow, co-owner Alan Williams, agent Beth Robson, agent Dave Langdon, head of design Stu Harris, group creative director Ben Dorney, and agent Howard Tomlinson.
creative team returned to our Frome home fizzing with excitement and inspiration. “Plans are already underway for further developments with The Fold brand, watch this space!” Eddie explained that the aim of The Fold is to “bring joy, colour, and a carnival of contemporary artists and illustrators to the world of greeting cards” with the launch L Series and B Series ranges each having more than 40 cards, offering a vibrant and diverse collection of on-trend artwork, quirky humour and bold typographic designs. He added: “The Fold is passionate about authentic creativity, artistic expression, and Below: A trio of cards from The Fold.
the joy of connecting through carefully considered products. The mission is to champion talented contemporary creatives and emerging designers in the UK and beyond.” The L Series has smaller cards, while B Series is the classic 5x7 size, between them featuring artists including Daria Solak, Kristian Gallagher, Sarah Wilson, Max Machen, Maja Andersen, The Native State, Amy Godkin, Rhi James, and Laura Clare, using textured board, foiling and kraft envelopes. And creative director Ben explained: “The Fold was a long-term plan to develop a fresh space for artists and creative work under the M&G umbrella. “As the pace of development and activity has vastly increased in the modern world, the art teams at M&G and M!NT constantly come across amazing work which we