47_Art Source.qxp_49/51 06/04/2025 13:53 Page 1
Art Source
Down To A Tea
Lindsay Roberts was always destined to pursue a creative path, but it was her art college degree in the Yorkshire city of Bradford which clinched her direction into illustration, and within that, greeting card design… as well as teaching her how to make a decent cuppa! PG tracks Lindsay’s journey, her life and loves.
“From a young age, I was drawn to the world of art. Whether it was receiving a fresh pack of felt tips and a blank sheet of paper or borrowing a book from the library about art or Above: Lindsay Roberts’ creative fashion, those early moments persuasion showed itself at an early age. sparked my imagination and set me on a path I never anticipated would evolve into a lifelong passion. What began as a simple childhood love for drawing has blossomed into an almost 30-year creative journey. A pivotal moment for my Above: A cosy festive scene. future career came when I moved from Lincolnshire to Yorkshire to Above right: Lindsay’s surface pattern knowledge snaps to it. attend Bradford College, where I pursued a degree in Graphic Design and Illustration. It was during this time that I truly discovered the vast designing gift wrap and party products truly sparked my interest in possibilities within the world of illustration - along with surface pattern design and provided me with the learning how to make a proper cup of tea! The freedom to experiment with paper engineering. opportunity to experiment with different styles, This opportunity allowed me to push my skills techniques, and textures, combined with the chance to further and produce designs that are both playful collaborate with like-minded creatives, opened my eyes and intricate. Working in this vibrant, fast-paced to the endless potential of visual storytelling. industry, I met a wealth of inspirational people Living in Yorkshire, with its rich history, beautiful who shaped my creative vision. The joy of making nature, and stunning architecture, also had a profound people smile through my designs was, and still is, impact on my work, influencing both my style and one of the most rewarding aspects of my work. creative direction. As my career developed, I immersed myself in One of the most various forms of illustration, blending traditional Top: An intimate Christmas scene. exciting aspects of hand-drawn technique and collage with digital my degree was discovering methods to renew and enhance my work. This dual approach has digital design. The possibilities enabled me to continually evolve my style, improving my craft with seemed endless, and this shift each new project. expanded my creative horizons, After leaving Regent, I worked for several other greeting card allowing me to bring my companies before deciding to go freelance. This year has been a illustrations to life in new and whirlwind of creativity. I joined the wonderful Hannah Curtis’ innovative ways. illustration agency, Creative Sparrow, and launched my own I started my professional life at greeting card collection, Literary Cats, inspired by my two cats Regent Greeting Cards, marking the and our life in Thornton - the birthplace of the Brontë sisters. In beginning of a fulfilling career in the addition to the historical significance of the birthplace itself, the greeting card industry. Over the next village offers two art galleries and a yearly art trail, all of which 25 years, I had the privilege of working have been a constant source of inspiration. with major brands such as Clintons, Looking back, it’s truly remarkable to see how far my creative Tesco, Mothercare, Asda, Waitrose, journey has taken me. What began as a simple love for drawing and Noel Tatt, designing everything has grown into a fulfilling career that continues to bring me joy from quirky greeting cards to gift wrap, and inspiration. Looking forward, I hope to continue developing my bags, and party products. My time personal style and explore many other areas of illustration.” Above left: Colour, setting and type are all in Lindsay’s skillset. Left: Contemporary escapism, Lindsay style.
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Lindsay Roberts is represented for licensing and commissions by Creative Sparrow.
If you are an artist, photographer or verse writer and would like to be considered to appear in Art Source, please contact PG’s Jakki Brown on jakkib@max-publishing.co.uk. This is an editorial feature and as such is free of charge. PROGRESSIVE GREETINGS WORLDWIDE 47