Progressive Greetings April 2019

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PG asked a selection of card retailers for their ‘hot’ card sellers. Sarah Halsall, owner of Hand Picked by Henrietta, Chapel-en-le-Frith, Poynton A small shop in a small town with a varied and loyal locals customer base. Category

Name of Publisher

Product/Name Range

Comments

Everyday

Katie Phythian

Little Star

Humour

Pigment Rosie Made a Thing

General Gin & Frolics

Photography

Abacus

Countryfile

Handmade/ HandFinished

Counting Stars

Like I Give A Frock

Wendy Jones-Blackett

Hey Fresco

Paperlink

Hopscotch

Designed and hand-finished in Cheshire. Our customers love this local element, but the publisher deserves to be in our top choices as the designs are lovely. Both publishers are on trend - Cheeky humour that never fails to cause lots of giggles in our shop! Printed on quality card with eye-catching designs, there are always new designs too. These cards are always popular with our customers. Beautiful photography of British scenes, these cards are blank inside making them ideal for many occasions. These cards have caused quite a stir in our shops. Customers love their vibrant, unique designs and comment on how unusual they are. They are simply stunning cards. These quality cards are popular for their simple, eye-catching bright illustrations and foil finish: Always a popular publisher across all its ranges. Concertina folds give these striking cards a 3D effect making them stand out to our customers.

Right: A sweet Little Star design from Katie Phythian.

Children’s

Amy Fuller, owner of My Flair Lady Floral Designs & Gift Shops, White Roding, Essex A large florist, gift and card shop in a village with a varied and destination shoppers customer base. Category

Name of Publisher

Product/Name Range

Comments

Everyday

Janie Wilson

Copper Leaf

Humour

Redback Cards

Across The Board

Woodmansterne

Genius

Photography

Woodmansterne

General

Art

Heartbreak Publishing

Jack Vettriano

Contemporary

Rosie Made a Thing

Gin & Frolics

Traditional Handmade/ HandFinished Children’s

Jonny Javelin The Handcrafted Card Company Sensations

Velvet Everlasting

High quality cards, with lovely finishes, that look very special. Some of the cards out there I find are quite rude. I like to find a happy balance of cheeky but not offensive. Reflecting the funny things kids say to exam questions, the cards are designed with child-like handwriting and witty answers. Because they are blank cards the sending occasion is versatile. There’s also a good variety of themes and new designs are always being added to the range. Again versatile sends for weddings or anniversaries because of the artworks’ couples in romantic settings. The modern humour and style of the illustrations are really simple but clever. They’re amazing! Christmas and everyday, we sell these all year around. The publisher’s sympathy card range is the best I’ve ever seen!

Ancillary

Powder

A-Z Ankle Socks

Powder

Elephant Print Beach Bags

Right: Pretty A-Z Ankle Socks by Powder. Below right: The Handcrafted Card Company’s Everlasting has beautiful sentiments with illustrations topped with a single crystal.

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PROGRESSIVE GREETINGS WORLDWIDE

Candy Club

These fly out! Glittery badge cards with big numbers at a good price point. The socks have been really good sellers for me. There’s a design selection featuring a letter from A to Z. Really lovely beach bags that shimmer in baby blue or pale pink with a gold elephant repeat print.


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Progressive Greetings April 2019 by Max Publishing: Print, Digital Media + Events (London) - Issuu