Mamas & Papas unveils new Laura Ashley collection

Nursery brand

Mamas & Papas and home and lifestyle brand, Laura Ashley have introduced a new collection of travel solutions, interiors and baby apparel as part of their eagerly awaited collaboration.

The 49-piece range has launched across the brands’ international stores and online.

Taking inspiration from Mamas & Papas’ innovative product design and Laura Ashley’s timeless prints, the carefully curated collection includes baby and toddler apparel, nursery interiors including bedding, plus a selection of classic toys including a Rocking Horse and Ragdolls.

The range also includes two of Mamas & Papas’ bestselling travel pushchairs – Airo and Ocarro.

The versatile pushchairs have been re-imagined with vintage Laura Ashley prints while retaining Mamas & Papas’ much-loved modern design aesthetic.

The collaboration between Mamas & Papas and Laura Ashley was originally revealed in July 2022.

“As a like-minded brand with a strong British heritage much like our own, partnering with Laura Ashley demonstrates our ongoing commitment to providing parents and parentsto-be with unique products that are both stylish and highly practical,” commented Nathan Williams, ceo at Mamas & Papas.

Sonia Kelly, product director at Mamas & Papas, continued: “With a shared belief in the art

iCandy partners with The Lullaby Trust

British nursery brand, iCandy has confirmed a new partnership with The Lullaby Trust on its Peach 7 pushchair.

The iCandy Peach 7 is suitable from birth and the removable carrycot can also be used as a sleepspace for newborns. The lightweight carrycot comes with a padded mattress and a removable, washable cover, which is designed to fit the carrycot perfectly, making it an ideal Moses basket or travel cot solution. iCandy has welcomed the Lullaby Trust as its new supporting partner and is excited to be working with a company which is committed to safer sleep for babies.

Bradley Appel, iCandy joint ceo, commented: “iCandy is proud to be an official supporting partner of The of storytelling and a common commitment to exquisite detail, Mamas & Papas and Laura Ashley are the perfect pairing. Delving into Laura Ashley’s illustrious archives, we have selected iconic prints that could be reimagined for a new generation and brought to life in a collection of heirlooms of the future.”

Lullaby Trust, the UK’s leading safer sleep charity. Together we are dedicated to promoting safer sleep for all babies and are so pleased we are able to do so through our collaboration on the iCandy Peach 7 travel system.”

Jenny Ward, ceo of The Lullaby Trust, added: “We are delighted to welcome iCandy as our new supporting partner. Safer sleep saves babies’ lives and it is great to be able to work with a company that shares our commitment to promoting this advice. By supporting our work and promoting our advice, iCandy will help us reach even more families with life-saving safer sleep information.”

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