Focus On: Birthdays Below: Folat.
HAPPY
Birthday!
A
s one of the core occasions in the party calendar, birthdays are hugely important to the sector. From the cuteness of a first birthday party (all colourful plates and cakes they won’t remember) to the debauchery of a 21st celebration (where the banners and balloons have been sellotaped to a table overflowing with alcohol), the one thing we can be certain about with birthdays is that most people celebrate them in one way or another. For party products supplier Creative Party, birthdays represent a huge proportion of the company’s business.
Left: A fun coordinated balloon and partyware Happy Birthday line from Boland Party.
Major Milestones
“Birthdays are still very important to our business. We know that, besides our extensive Happy Birthday range, most of our themed lines are used as birthday decorations as well. Milestone birthdays are still popular – for instance, we know that most of our very popular foil number balloons are used for birthday parties.” Jan-Willem Tuitel, general manager, Boland Party 40
“Everyone has a birthday; adult, child, male, female – meaning the demand for birthday décor and tableware is constant,” says product and marketing manager Shayna Bowles. “And although all birthdays deserve to be celebrated, milestone birthdays are extra special. These only happen once in a lifetime – it’s an achievement to reach them and important to celebrate them!” Creative Party offers party retailers over 70 different birthday ranges to choose from, catering to all ages, fashions and interests. The ranges comprise high-quality tableware, décor and coordinating baking accessories in a multitude of different styles, meaning customers will be able to find something suitable for any occasion. “Our children’s birthday ranges feature punchy colours and trendy motifs, while the adult ranges tend to lean more toward sleek, modern, minimalist design, with clean lines and key colours such as fresh mint, blush pink, navy and metallic foil accents taking centre stage,” outline Shayna. Creative Party is predicting a number of its new trend-led designs will be big for 2020 – Sloth, Swan and Woodland Animals offer a cute approach to favourite animal characters and are all available to order now. “We’re working hard behind the scenes to introduce several new party ranges for every occasion, due to be released early next year,” added Shayna. “2020 is going to be an especially big year for milestone birthday at Creative Party…watch this space!” Over at Amscan, birthday celebrations are equally important, as marketing
Halloween and Christmas are all well and good, but – unfortunately for the party industry – they only come once a year. Birthdays, on the other hand, are more of a rolling event, with approximately 17 million people celebrating a birthday on any one day of the year. PPE breaks out the birthday bunting to find out more.
Above: Neon colours and honeycomb fans are a popular choice for Folat.
Birthday Brights
“Every day thousands of people celebrate their birthday, so it is very important for our business. In our portfolio we have everything people need for a birthday; balloons, flags, banners, decorations and tableware in a lot of different designs. Milestones are still key; we have Sweet 16, 18th birthday, 21st birthday, Abraham and Sarah (which means to turn 50!) and decoration for all ages. Our most popular collections are the Rainbow Dots and the traffic signs. We also have a range of collections for children – prints with animals such as dinosaurs and unicorns are very popular at the moment.” Angela Reijenga, marketing coordinator, Folat
SEPTEMBER/OCTOBER 2019 PROGRESSIVE PARTY EUROPE
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07/10/2019 16:43