FOCUS ON: CARNIVAL
From 9 to 14 February, 2024, consumers worldwide will be getting aboard their carnival floats to celebrate the annual event. Carnival falls earlier than usual this year and is being celebrated amidst a cost-of-living crisis. PPE finds out what suppliers expectations are and what they have in store for 2024.
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s with many celebrations and events at present, the cost-of-living crisis is a key concern when planning for Carnival 2024. Sergio Battaner, sales and marketing director of Palmer Agencies, explains: “2024 brings a few challenges to the ever so important Carnival season in the continent. First, Carnival falls really early this year, making Valentine’s Day another part of Carnival. “Also, the cost-ofliving crisis, at the other side of a cold winter, will result in disposable income being highly curtailed by heating bills, Christmas and credit card payments. Hence consumers will resort to colourful accessories but part of groups, where one theme or colour becomes the main characteristic in this dress-up season.” While costume trends may vary
Above: Despite falling earlier in the year than usual in 2024, suppliers are expecting Carnival to be a success. Left: The Discoballer suit from Opposuits is the perfect outfit for Carnival.
from the norm though, Sergio expects the celebration to be as big as ever: “From Cadiz to Venice, from Rio to Bavaria, Carnival, Fasching, Mardi Gras, or whatever name you want to give it, is always a group event where choral efforts dressing up as clusters are cherished and applauded. Yes, maybe the individual effort on dressing up is diluted, but the strength of a legion of people, old and young, dressed in the same way, makes a very imposing visual.” Despite the challenges, many have seen strong demand in pre-sales. Fran Hales, Rubies head of portfolio and marketing, comments: “At Rubies, we have seen exceptional pre-sales and an enthusiastic response from our customers indicating their eagerness to make a statement at Carnival.
Above: Boland is expecting shell suits to be a big trend again at Carnival 2024.
Our range of extravagant costumes and accessories are designed to enhance the Carnival experience, allowing individuals to express their unique style, get into dress-up as their favourite character and embrace the festive spirit. “As we look ahead to Carnival 2024, our anticipation and excitement are at an all-time high. Carnival has always been a celebration brimming with vibrancy, creativity, and cultural richness. After a challenging couple of years, we are thrilled to see the return of this beloved event.” Another supplier seeing strong demand is Smiffys. Dominique Peckett, director, outlines: “We’re looking forward to a successful Carnival season
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