WORLD BOOK DAY: FEEDBACK
FEEDBACK
GET UP, DRESS UP! How did the 25th year anniversary of World Book Day serve the party trade? In 2021, World Book Day took place while most children were home schooling. But this year, it was back, and it was the event’s 25th anniversary, offering an exciting chance to re-engage with kids dress-up post-Covid.
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orld Book Day was created by UNESCO on 23 April, 1995, as a worldwide celebration of books and reading, which is marked in over 100 countries worldwide. The first time the event hit the UK was 1997, to encourage young people to discover the pleasure of reading. This year marked the 25th year there’s been a World Book Day and on 3 March 2022, children of all ages came together to share the joy of reading for pleasure. Many of those children were encouraged to dress up as their favourite characters at school and explore new books and stories. This year, more than ever, World Book Day was an important date in the calendar, as recent studies show that
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Clockwise from top left: Fran Hales, Emma Angel, Sam reading for pleasure Taylor, Elliott Peckett, Claire Grasby and Sergio Battaner. is at an all-time low. Cassie Chadderton, chief executive of World Book Day, told PP: “Reading for pleasure is the biggest indicator of a child’s future success – more than their family circumstances, their parents’ educational background or their income – but it is in decline and at its lowest level since 2005. “This demonstrates the importance of improving access to reading for all, and encourage everyone to see themselves as readers, no matter what their ability is or interests are.” So how did it fare for us lot?
MARCH/APRIL 2022 PROGRESSIVE PARTY EUROPE
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28/03/2022 11:02